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The Membership Tipping Point
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From Stakes to Strength: The Membership Tipping Point
The membership model is at a tipping point—and the next move is yours. At RevUP 2026, workforce strategist Phil Putnam delivers a keynote built for association leaders ready to turn rising stakes into strategic strength. Learn how to engage today’s multigenerational workforce, future-proof your membership model, and lead with intention—not uncertainty.
Revenue Excellence for Association Teams
Gold‑standard ideas, disciplined strategies, and premium connections for revenue‑driven associations
RevUP Summit 2026 is where association leaders and revenue producers come together to sharpen revenue excellence—building stronger business models, deeper member relevance, and measurable results that last. You’ll plug into an energetic, close-knit community, gain practical strategies you can implement immediately, and return home with renewed confidence in your association’s revenue future.
LEAD
Empower your team and enhance your programs to drive sustainable revenue growth and organizational strength.
LEARN
Discover innovative approaches that balance mission-driven purpose with effective revenue expansion.
EARN
Explore actionable strategies and tactics designed to boost your association’s financial performance and resilience.
A Look Back at RevUP 2025
What Revenue Leaders Are Saying
"There’s really nothing more special than getting to be among “your people, your tribe” at a gathering where everyone knows your professional trials, tribulations and also celebrates your same successes."
Kathy Bradley, CAE
NRECA
"This was one of the best conferences I've ever attended: excellent sessions and speakers and a very welcoming, inclusive community!"
2024 RevUP Attendee
"The PAR team set the gold standard with unmatched attentiveness to attendees and exhibitors while providing a seamless blend of valuable education and networking. Truly an exceptional event."
Bill Sheehan
"This event is an absolute must for executive directors, development professionals, and sales professionals working within associations and professional societies."
Andre Williams
ASTCT
"[The RevUP keynote was] one of the best sessions I’ve experienced in a long time. Superb and impactful, I’m bringing back five pages of notes."
Anothony Simone
Bill of Rights Institute
The C-Suite Advantage: Elevating the Sales Process in Associations
Understanding when—and more importantly, how—to incorporate an association CEO into the sales process is a critical yet often overlooked part of an overall business development strategy. Associations can start by considering these five ‘C’s’ of sales skills for the C-suite.
Press Release: Society for Interventional Oncology Honored with Prestigious Pierre Award for Unprecedented Fundraising Achievement
Towson, MD, November 20, 2024 – The Society of Interventional Oncology (SIO) has been honored with the esteemed 2024 Pierre Award in recognition of its efforts in fundraising achievement. Hosted by the Professionals for Association Revenue (PAR) and awarded at the annual RevUP Summit, the Pierre Award recognizes the power of associations to enact impactful change within an industry through advancements in association business.
RevUP 2024: Convince Your Boss
Professional development opportunities like the RevUP Summit elevate your work and the outcomes of your association. Here are five ideas to help you share the value of RevUP with your leadership team.
Top Non-Dues Revenue Ideas: What’s Working for Associations Today
While association dues remain a crucial revenue source, a strategic approach to discovering, implementing, and eventually sunsetting non-dues revenue initiatives is fundamental for associations working to align their mission with their business objectives. Learn how PAR’s RevUP Summit will help attendees not only find new non-dues revenue ideas but turn them into successful outcomes.