The RevUP Summit Agenda

The most important meal of the day wouldn't be the same without you! Join your fellow RevUP friends and colleagues for the first cup of joe and Annapolis' favorite breakfast treats. Registration opens at 8 a.m.

Location: Atrium/Exhibit Space

Speaker: Sean Soth, Society for Clinical Research Sites and PAR Leadership Advisory Board Chair Ready, Set, RevUP! What's the purpose and path that association business provides now and in the near future? Join the PAR community as we launch the 2024 RevUP Summit and get ready to lead, learn and earn with our remarkable community.

Location: Atrium/Exhibit Space

Unstoppable Momentum

Transforming Potential into Performance

Do you ever wonder what the single moment was that changed everything for some of the​ world's most successful organizations and entrepreneurs? What happened during that moment​ that created unstoppable momentum? How did they prepare to capture the moment and inspire​ engagement so powerful, it catapulted them into extraordinary success? In this compelling, interactive session, best-selling author, award-winning musician and master​ storyteller, Brant Menswar, reveals the incredible truth behind some of the world's most​ successful companies. You will learn the 3 powerful steps shared by EVERY organization's​ success and how to create the same momentum within your professional and personal life. This​ high-energy keynote is filled with live music and ground-breaking research that will inspire you​ to capture moments of opportunity and transform potential into extraordinary performance.

• Identify transformational moments as they happen to strategically accelerate results.
• Crush your inner critic to improve self-efficacy and increase performance up to 30%.
• Build the "3 Bridges of Connection" to create a powerful emotional connection for deeper​ more meaningful relationships with clients and co-workers.
• Share the moment strategically to amplify momentum, encourage collaboration and​ crush your goals​.

Spend some time getting to know our RevUP PARtners in the Expo Hall.

Location: Atrium/Exhibit Space

A Powerful Partnership

C-Suite and Business Development Alignment for Modern Business

The association c-suite is responsible for setting the tone of their organization to attain the mission ahead, while association business development teams have a similar responsibility for driving growth to support the mission. In this session, expert Sandler trainer Chris McDonell will explore the critical importance of fostering a strong partnership and approach between your organization's top leaders and revenue producers. Discover business development principles that help leading commercial organizations, from the Fortune 500 to MLB, establish the executive collaboration required to improve business.

Key Takeaways:

• What C-Suite needs to know about modern business development
• How business development teams can align with executive strategy
• Shared ideas on performance accountability, communication and trust

We like to connect a bunch at lunch. Grab a plate and check-in with other RevUP peers, exhibiting business PARtners and speakers. What have you learned and what will you explore during breakouts this afternoon?

Location: Atrium/Exhibit Space

LEAD

Where Is the Value? Creating Win-Win Value for Your Organization and Members

Speaker

• Dr. Michael Tatonetti, CAE, CPP, Founder and CEO, Pricing for Associations

Many times, associations continue programs without considering the components of each program—what is valuable to your audience; what can be sunset; what's working for your organization, what's not working for your organization? Rather than skating forward without consideration, there is a way to analyze what value levers should stay in your programming and which should not, no matter how much data you have to back it up. Join us as we discuss the four-part framework your association can walk through to confirm which value levers move your members, which do not, which are taking up too many organizational resources, and which are scalable so that you can efficiently deliver the right value at the right price.

LEARN

Turning Content Into Cash: What Association Execs Can Learn from B2B Media

Speaker

• Amy Hawkes Repke, Chief Content Officer, Association of Corporate Counsel
• Krystle Kopacz, CEO, Revmade

For years, B2B media has been aggressively experimenting with revenue diversification, testing new products, services, data and subscription models and sales strategies. What can we learn from their successes -- and failures? In this session, Krystle Kopacz, CEO of Revmade, and Amy Hawkes Repke, Chief Content Officer, Association of Corporate Counsel, offer insight on what works, sharing worthwhile, practical ways that associations can diversify their revenue through content monetization from their experience in helping both B2B media companies and association publishers accelerate their revenue and amplify their impact.

EARN

The X-Factor In Association Event Sales Is Marketing. Here's How To Make Yours More Effective

Speaker

• Kierra Tobiere, Senior Revenue Marketing & Content Manager, American Chemical Society

Sponsor revenue at major events can make all the difference in your P&L. But a sales team can't operate at its highest level without a revenue marketing operation. In this session, Kierra Tobiere, Senior Revenue Marketing & Content Manager at American Chemical Society, explains how associations can modernize their sales marketing approach for annual events, drawing on her experience at ACS, where her efforts led to 25% growth in new exhibitor spending.

LEAD

Innovation in Practice: Getting Non-Dues Revenue Right

Speakers

• Patricia Ramallo, Assistant Vice President, International Relations, National Council of Architectural Registration Boards (NCARB)
• Elizabeth Engel, Chief Strategist, Spark Consulting

Association execs are always on the lookout for good ideas for non-dues revenue, and once we think we have one, we want to build it as quickly and efficiently as possible. But how do you effectively harness your team's creativity and resourcefulness to ensure you deliver a solution your audiences will need, use, and pay for? Learn how the National Council of Architectural Registration Boards (NCARB) set out to establish a culture of lean innovation built on inclusive ideation, empathetic experimentation, and data-informed decision-making. From uncertainty discovery exercises for organizational initiatives through an internal idea incubator program and much more, they have tried it, failed at it, and iterated. Along the way, NCARB found itself immersed in its own internal experiment in culture change, challenging assumptions founded on old ways of thinking.

LEARN

Hunting for Leads: Using Data and Technology to Surface Potential Members and Customers

Speaker

• Emily Cabbage, Senior Director of Membership, National Association of Insurance and Financial Advisors
• Maneesha Manges, CXO, HighRoad Solutions

When you don’t catch any fish, someone is bound to tell you, “that’s why they call it fishing.” But you don’t have to leave it to chance and just hope that a potential member might randomly come by your lead magnet. Traditional methods of outbound marketing aren't resulting in the right type of outcomes, which means associations are now focused on leveraging what they know about the members they want so they can find them. It's not as hard as it sounds - there are tools and strategies you can put in place that surface patterns and indicate who might be a good fit for your organization to nurture. Learn how to push those potential members into your fishing net!

EARN

Transform Your Sponsorship Strategy: Data-Driven Ideas to Boost Non-Dues Revenue

Speakers

• Vinnu Deshetty, Event ROI Coach
• Barbara Armentrout, Founder and Key Principal, BJA Solutions for Associations
• Joe Colangelo, Co-Founder and CEO, Bear Analytics

In an increasingly competitive event landscape, the ability to generate non-dues revenue through innovative sponsorship models is crucial for association professionals. Join us for a transformative session as we delve into three cutting-edge, data-supported sponsorship ideas that promise to elevate your revenue streams and engage your sponsors like never before. By attending this session, you will gain actionable insights and practical strategies to optimize your sponsorship offerings, ensuring long-term growth and stronger relationships with your sponsors. Be prepared to transform your approach to sponsorships and lead your events to new heights of success.

Get your afternoon sugar fix with RevUP PARtners in the Expo Hall.

Location: Atrium/Exhibit Space

LEAD

Sales Skills for the C Suite: How to Land Your Next 6-Figure Deal

Speakers:

• Dan Cole, Senior Director, Exposition Sales, AVIXA
• Brittany Shoul, SVP, Revenue Strategy & Operations, MCI

Are you ready when a prospect insists on meeting with your C-suite executives? This session is designed for C level participants and their BD counterparts looking to develop skills that build trust and rapport with high-stakes prospects. From prospecting to working internally to service a high-level sale, this session will cover the “5 Cs” of executive level inclusion in the sales process.

LEARN

Bundling Education Offerings to Generate Revenue and Save Clients Money

Speaker:

• David Upbin, Vice President, Education and Strategy, Mortgage Bankers Association

In a time of every increasing downward price pressure, learn how some associations have benefited from bundling learning and development offerings to create a more simplified approach to corporate training. These packages can help generate additional revenue for the association while simultaneously saving time and money for the member company and individual.

EARN

Alternative Revenue Opportunities Hiding in Plain Sight

Speakers:

• Marcus Maleck, Vice President, Global Business Partnerships, Society for Clinical Research Sites (SCRS)
• Michelle Brien, Chief Marketing Officer, Matchbox
• James Young, Founder + Chief Learning Officer, Product Community

The clients who invest in non-dues programs are evolving faster than many association portfolios can keep up.  Younger buyers, roi requirements, limited inventory options and marketing alignment are all impacting association business development teams like never before.  Change is the only constant however, and traditional association programs have an opportunity to evolve into highly effective revenue-generating inventory that may be overlooked by many organizations.  Join this session as panelists explain how value-delivery, packaging and perspective helps to create new inventory that resonates with non-dues clients into multi-year opportunities.  

Association partnership takes center stage as Pierre Award finalists share their stories, highlighting the value of mission-driven business growth. Honoring the life and association career of Christine Pierre, this special program will embrace the connection power of associations and the markets they serve! 

The 2024 finalists are: 

Association for Professionals in Infection Control and Epidemiology  (APIC)

Letty Kluttz, SVP, Membership, Education and Programs

American Society of Association Executives (ASAE)

John Bacon, VP, Sales & Partner Experience

Society of Interventional Oncology (SIO)

Jena Eberly Stack, M.Ed, PMP, Executive Director

Cheers! Celebrate the RevUP Summit while doing good. Enjoy a selection of beers and wine from local breweries and wineries while teaming up with your PAR colleagues in a project for community good.

Location: Atrium/Exhibit Space