Call for Speakers
Passionate about driving association business?
Join the PAR community at RevUP 2025 and discover fresh strategies to boost your association’s revenue and impact. Designed for C-suite executives, non-dues revenue teams, event and membership leaders, marketers, and program innovators—this summit is your roadmap to smarter business outcomes.
Connect, learn, and take care of business—together.
"There’s really nothing more special than getting to be among “your people, your tribe” at a gathering where everyone knows your professional trials, tribulations and also celebrates your same successes."
Kathy Bradley, CAE
NRECA
"[The RevUP keynote was] one of the best sessions I’ve experienced in a long time. Superb and impactful, I’m bringing back five pages of notes."
Anothony Simone
Bill of Rights Institute
"This event is an absolute must for executive directors, development professionals, and sales professionals working within associations and professional societies."
Andre Williams
ASTCT
"The PAR team set the gold standard with unmatched attentiveness to attendees and exhibitors while providing a seamless blend of valuable education and networking. Truly an exceptional event."
Bill Sheehan
"This was one of the best conferences I've ever attended: excellent sessions and speakers and a very welcoming, inclusive community!"
2024 RevUP Attendee
LEAD
Empower your team and enhance your programs to drive sustainable revenue growth and organizational strength.
LEARN
Discover innovative approaches that balance mission-driven purpose with effective revenue expansion.
EARN
Explore actionable strategies and tactics designed to boost your association’s financial performance and resilience.
Join the Pre-event: Leading Learning @ RevUP, Nov 4
Expert insights and peer learning to help you grow your learning business revenue.
Leveraging Technology To Boost Non-Dues Revenue
From digital content monetization to AI-powered personalization, associations are leveraging technology to boost non-dues revenue while simultaneously decreasing staff time and improving processes. Recognizing the importance of technology in non-dues revenue strategies, the Professionals for Association Revenue (PAR) will feature this topic prominently at the third annual RevUP Summit.
3 Associations Show Why Non-Dues Revenue Is Crucial for Association Sustainability
By now, associations understand that non-dues revenue plays a critical role in maintaining their financial health. This financial strength is not just about keeping the…
RevUP 2024: Must Attend Event for Association Leaders
Maintaining the revenue health of an association is more crucial than ever. For C-suite executives, this responsibility goes beyond simply balancing the books; it involves strategically positioning the organization to thrive amidst shifting member needs and evolving market dynamics. Learn about PAR’s association professionals event, the RevUP Summit.
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ANNAPOLIS, MD
November 4-6, 2025
RevUP 2025: Taking Care of Business
Step into RevUP 2025 and join the PAR community as we explore innovative ways to grow your association’s revenue and strengthen business outcomes. This year’s theme, “Taking Care of Business,” focuses on practical strategies—from expanding non-dues revenue and leveraging data to embracing new technologies and global opportunities.
Whether you’re a C-suite executive, part of a non-dues revenue team, or lead events, membership, marketing, or education programs, RevUP offers actionable insights and peer connections to help you drive real results.
Who Should Attend?
If you’re ready to roll up your sleeves and take care of business, RevUP is the summit for you:
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C-suite executives
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Non-dues revenue and business development teams
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Events and membership leaders
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Marketing and communications professionals
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Programs and education innovators
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Anyone who shapes the future and financial health of your association
Whether you’re looking to diversify revenue, boost member engagement, or future-proof your organization, RevUP 2025 is your launchpad. Let’s get down to business—together.