PAR members know what it takes to get down to business and drive success for your organization. While ideas are plentiful, turning them into tangible results can be a challenge. That's why the RevUP Summit is all about taking care of business—equipping you with not just innovative ideas, but the practical business skills and actionable insights needed to turn concepts into concrete outcomes.
"The PAR team set the gold standard with unmatched attentiveness to attendees and exhibitors while providing a seamless blend of valuable education and networking. Truly an exceptional event."
Bill Sheehan
"This event is an absolute must for executive directors, development professionals, and sales professionals working within associations and professional societies."
Andre Williams
ASTCT
"There’s really nothing more special than getting to be among “your people, your tribe” at a gathering where everyone knows your professional trials, tribulations and also celebrates your same successes."
Kathy Bradley, CAE
NRECA
"[The RevUP keynote was] one of the best sessions I’ve experienced in a long time. Superb and impactful, I’m bringing back five pages of notes."
Anothony Simone
Bill of Rights Institute
"This was one of the best conferences I've ever attended: excellent sessions and speakers and a very welcoming, inclusive community!"
2024 RevUP Attendee
LEAD
Improve your programs and people while accelerating revenue health for your association.
LEARN
Understand how associations are growing revenue while prioritizing purpose.
EARN
Gain ideas, strategies and tactics to help build your association’s bottom line.
Join the Pre-event: Leading Learning @ RevUP, Nov 4
Expert insights and peer learning to help you grow your learning business revenue.
Top Non-Dues Revenue Ideas: What’s Working for Associations Today
While association dues remain a crucial revenue source, a strategic approach to discovering, implementing, and eventually sunsetting non-dues revenue initiatives is fundamental for associations working to align their mission with their business objectives. Learn how PAR’s RevUP Summit will help attendees not only find new non-dues revenue ideas but turn them into successful outcomes.
Press Release: 2024 Pierre Award Finalists Announced
The Professionals for Association Revenue (PAR) announces the 2024 finalists of the Pierre Award, recognizing the power of associations to enact impactful change within an industry through advancements in association business.
RevUP 2024: The Future of Association Revenue
What must be true for our associations to thrive? That is the question association professionals will gather to answer at RevUP 2024. A distinguished panel of association executives will lead the conversation, working alongside attendees. Together, they will identify the key components necessary to build a culture where business and association revenue generation are strategically valued and prioritized.
Leveraging Technology To Boost Non-Dues Revenue
From digital content monetization to AI-powered personalization, associations are leveraging technology to boost non-dues revenue while simultaneously decreasing staff time and improving processes. Recognizing the importance of technology in non-dues revenue strategies, the Professionals for Association Revenue (PAR) will feature this topic prominently at the third annual RevUP Summit.
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ANNAPOLIS, MD
November 4-6, 2025
What to expect
at RevUP
The RevUP Summit is for association pros who want to improve their association's bottom line:
- C-suite
- Non-dues revenue teams
- Events leaders
- Membership leaders
- Marketing leaders
- Programs and Education leaders
- anyone who influences business outcomes in your association