Pioneering the future of association business and revenue health. 2025 Dates Announced! Join us Nov. 4-6, 2025 in Annapolis, MD Register Today!

PAR members understand the challenges and opportunities in driving success for your organization. Ideas are abundant, but our teams are often challenged to turn these concepts into outcomes. That's why the RevUP Summit is designed to equip you not just with ideas, but with the essential business skills and insights to drive them into action.

LEAD

Improve your programs and people while accelerating revenue health for your association.

LEARN

Understand how associations are growing revenue while prioritizing purpose.

EARN

Gain ideas, strategies and tactics to help build your association’s bottom line.

RevUP 2024: The Future of Association Revenue

What must be true for our associations to thrive? That is the question association professionals will gather to answer at RevUP 2024. A distinguished panel of association executives will lead the conversation, working alongside attendees. Together, they will identify the key components necessary to build a culture where business and association revenue generation are strategically valued and prioritized.

Rocket launching from computer shows how associations can be leveraging technology to boost non-dues revenue

Leveraging Technology To Boost Non-Dues Revenue

From digital content monetization to AI-powered personalization, associations are leveraging technology to boost non-dues revenue while simultaneously decreasing staff time and improving processes. Recognizing the importance of technology in non-dues revenue strategies, the Professionals for Association Revenue (PAR) will feature this topic prominently at the third annual RevUP Summit.

3 Pierre Award finalists on stage with PAR Chair Sean Soth during the 2023 RevUP Summit, discussing how non-dues revenue plays a critical role in maintaining their financial health.

3 Associations Show Why Non-Dues Revenue Is Crucial for Association Sustainability

By now, associations understand that non-dues revenue plays a critical role in maintaining their financial health. This financial strength is not just about keeping the…

Attendees gather at the RevUP Summit to learn about association business development

RevUP 2024: Must Attend Event for Association Leaders

Maintaining the revenue health of an association is more crucial than ever. For C-suite executives, this responsibility goes beyond simply balancing the books; it involves strategically positioning the organization to thrive amidst shifting member needs and evolving market dynamics. Learn about PAR’s association professionals event, the RevUP Summit.

ANNAPOLIS, MD
November 4-6, 2025

What to expect
at RevUP

Join the PAR community to venture into new territories of revenue generation and business development. Journey with your peers to uncover the opportunities, strategies and techniques that lead to better business outcomes for associations.

The RevUP Summit is for association pros who want to improve their association's bottom line:

  • C-suite
  • Non-dues revenue teams
  • Events leaders
  • Membership leaders
  • Marketing leaders
  • Programs and Education leaders
  • anyone who influences business outcomes in your association