Vinnu Deshetty, CEO of Event Tech Hub, is the creator of Event ROI Coach, helping CMOs optimize event benefits with strategic data. With over 25 years of experience, she combines tech insights with event planning. Vinnu teaches "Event Measurement and Analytics" for PCMA's Event Leadership Institute and speaks at industry events. Recognized as a Top Event Tech Innovator by BizBash, she holds degrees from Vanderbilt University and a Master of Public Administration. Based in Washington, DC, she advances event technology through data-driven strategies.