Tirrah Switzer, CAE
VP of Product Marketing
Momentive Software
Tirrah Switzer, CAE, is a product marketing and competitive intelligence leader with more than 20 years of experience serving associations and nonprofits. As Vice President of Product Marketing at Momentive Software, she leads go-to-market strategy, messaging and positioning, product launches, competitive intelligence, and sales enablement across a broad portfolio of technology solutions serving member-based organizations.
A Certified Association Executive (CAE) and frequent industry speaker, Tirrah is passionate about helping organizations better understand their markets, members, and competitors in an increasingly AI-driven world. She is also the co-author of multiple association research studies focused on member engagement, technology adoption, digital evolution, and emerging industry trends.
Outside of work, Tirrah enjoys true crime documentaries, travel, and an unwavering commitment to Britney Spears nostalgia.