Carrie McIntyre

Carrie McIntyre is the Founder & Principal of Navigate, where she helps associations grow non-dues revenue by aligning member value with industry partner needs and enhancing the sales skills of those in revenue-generating roles. With 30 years of sales and customer success experience in the association space, Carrie empowers professionals -- regardless of their sales experience -- to drive revenue with confidence. Known for her fun, tactical, and authentic approach, her Non-Dues Revenue Base Camp program equips small to mid-sized associations with the tools to grow sponsorship, exhibit, and advertising revenue... and even enjoy wearing their sales hat.

Carrie is a frequent speaker for organizations like PAR, ASAE, TSAE, Associations North, Non Dues-a-Palooza, and others. She serves on the Awards Committee of the Association Women Technology Champions, the Affiliate Alliance Committee of the Texas Society of Association Executives, and the Industry Partner Alliance of the American Society of Association Executives. Carrie is also the fractional Chief Revenue Officer at Matchbox, where she helps associations launch successful Demo Day programs that connect members with industry partners.