"The Outcome-Driven Innovation Process enables a company to create a market-winning product or service with a success rate that is 5-times the industry average."

- Chrissie Koeppen, Yes& and RevUP Summit Session Speaker

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Associations often resist investing in innovative new programs for fear that they will fail. Often missing important opportunities to generate revenue or differentiate themselves. Outcome Driven Innovation is a framework designed to help you avoid unnecessary pivoting and iteration (and investment) by revealing all the customers unmet needs before product concepts are defined. This means you can establish product-market fit in the front end of the innovation process—before the development effort even begins.

In this RevUP Summit Session, learn how two separate Associations tied customer-defined metrics (desired outcomes) to the customer’s needs in a statistically significant way. Making innovation measurable and less risky.
  • Know how to uncover important member insights you cannot get through a survey.
  • Understand how to discover members' challenges and translate them into measurable outcome statements.
  • Understand how to use the qualitative and quantitative framework to pinpoint where to invest.