PAR GOATs Share Insights for 2022

December 8, 2021

In the final webcast of 2021, The Professionals for Association Revenue celebrated the PAR community’s top contributors and recognized them as the Greatest of ALL Twenty-Twenty One (GOATs). In this video and post, our GOATs share what they learned in 2021 and give insight into how they believe associations can best move forward in 2022.

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Revenue Renegades: Top Takeaways From How to Prioritize the Right Customizations for Your Partner Programs

November 18, 2021

In this Revenue Renegades meet-up, revenue producers from the association industry came together to chat about how to prioritize customizations for business partnership programs. PAR members looked at programs that are (or aren’t) working, and outlined what they will look like moving into 2022.

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Turning Challenge into Opportunity: PAR Members Look to the Possibilities of the Future

November 18, 2021

“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. We look at some of their answers in this recap.

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Grow Your Association Through Corporate Partnerships: OnPAR-Ep11

October 28, 2021

In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it’s becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.

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Webcast Preview: New Ideas for Non-Dues Revenue Success, Meet Mike Thompson

August 16, 2021

Meet panelist Mike Thompson who will join us for Webcast New Ideas for Non-Dues Revenue Success. Mike Thompson is the CEO of SVI, a talent development and training company that owns and operates Learner Mobile- an award-winning next generation learning software platform. As one of the most forward-thinkers in leadership and business, Mike is a sought-after speaker who has delivered keynote speeches to hundreds of audiences across Asia, Europe, and North and South America.

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Webcast Preview: New Ideas for Non-Dues Revenue Success, Meet Teri Carden

August 16, 2021

Meet panelist Teri Carden who will join us for Webcast New Ideas for Non-Dues Revenue Success. Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. After several years of experience in the association technology role, Teri answered a need in the association space by building ReviewMyAMS.com, a trusted site for executives to provide end-user reviews of their association management systems (AMS).

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Poll: Are your non-dues programs valued inside and out?

August 3, 2021

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

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Business Partner Product Offerings: OnPAR-Ep7

April 22, 2021

Many of our pre-pandemic programs and products are no longer relevant, but are our new offerings grabbing the interest of our business partners? Watch this week’s OnPAR Video Short for one tip to help you develop products that your business partners want to buy.

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Revenue Renegades: 5 Takeaways From Sales Materials that Matter

March 1, 2021

5 Takeaways from Sales Materials that Matter: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

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Webcast Takeaways You Can Use Today

February 22, 2021

Identifying and implementing new product offerings is key as associations look for ways to connect members and industry partners in 2021. In this PAR Webcast Series presentation, business development executives Sean Soth (PAR), Suzie Smith (HMP Global) and Tiffany Teal (ALA) presented ten (instead of five!) ways their organizations are working to bridge the sales gap with new program ideas.

Read More >

PAR GOATs Share Insights for 2022

In the final webcast of 2021, The Professionals for Association Revenue celebrated the PAR community’s top contributors and recognized them as the Greatest of ALL Twenty-Twenty One (GOATs). In this video and post, our GOATs share what they learned in 2021 and give insight into how they believe associations can best move forward in 2022.

Revenue Renegades: Top Takeaways From How to Prioritize the Right Customizations for Your Partner Programs

In this Revenue Renegades meet-up, revenue producers from the association industry came together to chat about how to prioritize customizations for business partnership programs. PAR members looked at programs that are (or aren’t) working, and outlined what they will look like moving into 2022.

Turning Challenge into Opportunity: PAR Members Look to the Possibilities of the Future

“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. We look at some of their answers in this recap.

Grow Your Association Through Corporate Partnerships: OnPAR-Ep11

In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it’s becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.

Webcast Preview: New Ideas for Non-Dues Revenue Success, Meet Mike Thompson

Meet panelist Mike Thompson who will join us for Webcast New Ideas for Non-Dues Revenue Success. Mike Thompson is the CEO of SVI, a talent development and training company that owns and operates Learner Mobile- an award-winning next generation learning software platform. As one of the most forward-thinkers in leadership and business, Mike is a sought-after speaker who has delivered keynote speeches to hundreds of audiences across Asia, Europe, and North and South America.

Webcast Preview: New Ideas for Non-Dues Revenue Success, Meet Teri Carden

Meet panelist Teri Carden who will join us for Webcast New Ideas for Non-Dues Revenue Success. Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. After several years of experience in the association technology role, Teri answered a need in the association space by building ReviewMyAMS.com, a trusted site for executives to provide end-user reviews of their association management systems (AMS).

Poll: Are your non-dues programs valued inside and out?

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Business Partner Product Offerings: OnPAR-Ep7

Many of our pre-pandemic programs and products are no longer relevant, but are our new offerings grabbing the interest of our business partners? Watch this week’s OnPAR Video Short for one tip to help you develop products that your business partners want to buy.

Revenue Renegades: 5 Takeaways From Sales Materials that Matter

5 Takeaways from Sales Materials that Matter: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

5 new product ideas webcast

Webcast Takeaways You Can Use Today

Identifying and implementing new product offerings is key as associations look for ways to connect members and industry partners in 2021. In this PAR Webcast Series presentation, business development executives Sean Soth (PAR), Suzie Smith (HMP Global) and Tiffany Teal (ALA) presented ten (instead of five!) ways their organizations are working to bridge the sales gap with new program ideas.

Revenue Renegades: 4 Takeaways From Portfolio Show & Tell

4 Takeaways from Portfolio Show & Tell: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Webcast Preview: Creating & Launching Association Programs

Our associations have long delivered quality programs and products for members and business partners. In 2021, we have a chance to create and launch new and exciting programs with lasting impact. Webcast presenter Brittany Shoul, VP and Director of Sales for MCI’s Sales Solutions and Services business unit, provides us with a preview of one topic that will be covered.

How NACS Builds Meaningful Relationships Among its Member Groups

Erin Pressley is the Vice President of Education and Media for the National Association of Convenience Stores (NACS). We asked Pressley how NACS is able to connect their two member groups, retailers and suppliers, in meaningful ways — particularly during a worldwide pandemic.

Poll: Product Development

Associations are working to pivot, create, re-position and re-launch program offerings for members and industry partners alike. Which phrase best describes your product/program development over the past year?

How SCRS Connects Mission to Business Partnerships

All associations, regardless of their industry, operate with the same goal — to grow a community working toward a common purpose. But with the elimination of in-person events in 2020, association communities were tasked with finding new ways to grow communities and connect with business partners. In this article, we’re taking a closer look at one organization that rose to the challenge: The Society for Clinical Research Sites (SCRS).

3 Questions: Sponsorship in 2020 and Beyond

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about sponsorship with Christopher Ware, Vice President of Business Development for the Commercial Real Estate Development Association (NAIOP).

4 Tips to Help Associations Build Programs Customers Want

Product development will be a key function of association teams moving into 2021. With some rearview analysis and future thinking, associations can improve their product offerings and build new opportunities for business development.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Rejuvenate Your Revenue: Create a Product Your Supplier Members Will Gladly Buy

Your association is looking for creative ways to create content. Your advertisers, or potential advertisers, are searching for meaningful exposure. That’s where a paid supplier program comes in- an advertiser pays for exposure in an area of expertise they would like to promote, and the association writes and delivers the content.

5 Ways to Deliver Growth Mindset to Your Member and Business Partner Programs

Fixed programs have been the cornerstone of association bottom lines for decades producing a similar performance year after year in predictable fashion — until now. So how do we face uncertainty as we approach a new year? Start with a growth mindset on your products and approach.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬