Need help getting access?
Membership@myPAR.org\u202c<\/a> | 410.429.0720\u202c<\/a><\/div>\n<\/p>\n<\/div>\n<\/div>\n","protected":false},"author":11,"featured_media":3222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,43],"tags":[],"class_list":["post-3218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-marketing","membership-content","access-restricted"],"yoast_head":"\n3 Keys for Association Marketing Teams to Support Their Sales Teams | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"When sales and marketing teams work together effectively, revenue increases and associations expand. It\u2019s a fact that\u2019s earning the attention of association marketing teams, too \u2014 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Keys for Association Marketing Teams to Support Their Sales Teams | Professionals for Association Revenue\" \/>\n<meta property=\"og:description\" content=\"When sales and marketing teams work together effectively, revenue increases and associations expand. It\u2019s a fact that\u2019s earning the attention of association marketing teams, too \u2014 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/\" \/>\n<meta property=\"og:site_name\" content=\"Professionals for Association Revenue\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-27T12:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-23T19:41:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_362584421-2-e1586283852154.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PAR Stafff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PAR Stafff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/\"},\"author\":{\"name\":\"PAR Stafff\",\"@id\":\"https:\/\/mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886\"},\"headline\":\"3 Keys for Association Marketing Teams to Support Their Sales Teams\",\"datePublished\":\"2021-09-27T12:00:30+00:00\",\"dateModified\":\"2023-01-23T19:41:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/\"},\"wordCount\":513,\"publisher\":{\"@id\":\"https:\/\/mypar.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_362584421-2-e1586283852154.jpg\",\"articleSection\":[\"Business Development\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/\",\"url\":\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/\",\"name\":\"3 Keys for Association Marketing Teams to Support Their Sales Teams | Professionals for Association Revenue\",\"isPartOf\":{\"@id\":\"https:\/\/mypar.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_362584421-2-e1586283852154.jpg\",\"datePublished\":\"2021-09-27T12:00:30+00:00\",\"dateModified\":\"2023-01-23T19:41:56+00:00\",\"description\":\"When sales and marketing teams work together effectively, revenue increases and associations expand. It\u2019s a fact that\u2019s earning the attention of association marketing teams, too \u2014 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).\",\"breadcrumb\":{\"@id\":\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#primaryimage\",\"url\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_362584421-2-e1586283852154.jpg\",\"contentUrl\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_362584421-2-e1586283852154.jpg\",\"width\":2000,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mypar.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Keys for Association Marketing Teams to Support Their Sales Teams\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mypar.org\/#website\",\"url\":\"https:\/\/mypar.org\/\",\"name\":\"Professionals for Association Revenue\",\"description\":\"Inspiring revenue growth for association professionals\",\"publisher\":{\"@id\":\"https:\/\/mypar.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mypar.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mypar.org\/#organization\",\"name\":\"PAR\",\"url\":\"https:\/\/mypar.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mypar.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png\",\"contentUrl\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png\",\"width\":1000,\"height\":697,\"caption\":\"PAR\"},\"image\":{\"@id\":\"https:\/\/mypar.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886\",\"name\":\"PAR Stafff\",\"description\":\"Carolyn is the Community Manager for PAR. She writes and coordinates PAR's online content and is the moderator for PAR's webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR's production.\",\"url\":\"https:\/\/mypar.org\/author\/carolynshomali\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Keys for Association Marketing Teams to Support Their Sales Teams | Professionals for Association Revenue","description":"When sales and marketing teams work together effectively, revenue increases and associations expand. It\u2019s a fact that\u2019s earning the attention of association marketing teams, too \u2014 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/","og_locale":"en_US","og_type":"article","og_title":"3 Keys for Association Marketing Teams to Support Their Sales Teams | Professionals for Association Revenue","og_description":"When sales and marketing teams work together effectively, revenue increases and associations expand. It\u2019s a fact that\u2019s earning the attention of association marketing teams, too \u2014 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).","og_url":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/","og_site_name":"Professionals for Association Revenue","article_published_time":"2021-09-27T12:00:30+00:00","article_modified_time":"2023-01-23T19:41:56+00:00","og_image":[{"width":2000,"height":1200,"url":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_362584421-2-e1586283852154.jpg","type":"image\/jpeg"}],"author":"PAR Stafff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"PAR Stafff","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#article","isPartOf":{"@id":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/"},"author":{"name":"PAR Stafff","@id":"https:\/\/mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886"},"headline":"3 Keys for Association Marketing Teams to Support Their Sales Teams","datePublished":"2021-09-27T12:00:30+00:00","dateModified":"2023-01-23T19:41:56+00:00","mainEntityOfPage":{"@id":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/"},"wordCount":513,"publisher":{"@id":"https:\/\/mypar.org\/#organization"},"image":{"@id":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#primaryimage"},"thumbnailUrl":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_362584421-2-e1586283852154.jpg","articleSection":["Business Development","Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/","url":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/","name":"3 Keys for Association Marketing Teams to Support Their Sales Teams | Professionals for Association Revenue","isPartOf":{"@id":"https:\/\/mypar.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#primaryimage"},"image":{"@id":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#primaryimage"},"thumbnailUrl":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_362584421-2-e1586283852154.jpg","datePublished":"2021-09-27T12:00:30+00:00","dateModified":"2023-01-23T19:41:56+00:00","description":"When sales and marketing teams work together effectively, revenue increases and associations expand. It\u2019s a fact that\u2019s earning the attention of association marketing teams, too \u2014 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).","breadcrumb":{"@id":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#primaryimage","url":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_362584421-2-e1586283852154.jpg","contentUrl":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_362584421-2-e1586283852154.jpg","width":2000,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/mypar.org\/3-keys-for-association-marketing-teams-to-support-their-sales-teams\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mypar.org\/"},{"@type":"ListItem","position":2,"name":"3 Keys for Association Marketing Teams to Support Their Sales Teams"}]},{"@type":"WebSite","@id":"https:\/\/mypar.org\/#website","url":"https:\/\/mypar.org\/","name":"Professionals for Association Revenue","description":"Inspiring revenue growth for association professionals","publisher":{"@id":"https:\/\/mypar.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mypar.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mypar.org\/#organization","name":"PAR","url":"https:\/\/mypar.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mypar.org\/#\/schema\/logo\/image\/","url":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png","contentUrl":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png","width":1000,"height":697,"caption":"PAR"},"image":{"@id":"https:\/\/mypar.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886","name":"PAR Stafff","description":"Carolyn is the Community Manager for PAR. She writes and coordinates PAR's online content and is the moderator for PAR's webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR's production.","url":"https:\/\/mypar.org\/author\/carolynshomali\/"}]}},"jetpack_featured_media_url":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_362584421-2-e1586283852154.jpg","_links":{"self":[{"href":"https:\/\/mypar.org\/json\/wp\/v2\/posts\/3218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypar.org\/json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypar.org\/json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypar.org\/json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/mypar.org\/json\/wp\/v2\/comments?post=3218"}],"version-history":[{"count":11,"href":"https:\/\/mypar.org\/json\/wp\/v2\/posts\/3218\/revisions"}],"predecessor-version":[{"id":7979,"href":"https:\/\/mypar.org\/json\/wp\/v2\/posts\/3218\/revisions\/7979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mypar.org\/json\/wp\/v2\/media\/3222"}],"wp:attachment":[{"href":"https:\/\/mypar.org\/json\/wp\/v2\/media?parent=3218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypar.org\/json\/wp\/v2\/categories?post=3218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypar.org\/json\/wp\/v2\/tags?post=3218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}