{"id":19646,"date":"2026-08-14T09:57:48","date_gmt":"2026-08-14T13:57:48","guid":{"rendered":"https:\/\/mypar.org\/?p=19646"},"modified":"2026-08-14T10:02:49","modified_gmt":"2026-08-14T14:02:49","slug":"exhibitor-friction-report","status":"publish","type":"post","link":"https:\/\/mypar.org\/exhibitor-friction-report\/","title":{"rendered":"The Exhibitor Friction Report"},"content":{"rendered":"\r\n
\"exhibitorfrictionreport\" <\/a><\/figure>\r\n

You know the pattern: exhibitors arrive with high expectations. They leave with incomplete leads, fragmented data, and difficulty justifying next year’s budget.<\/p>\r\n

Swapcard asked exhibitors directly what was holding them back.<\/p>\r\n

The answers clustered around three interconnected challenges: generating and engaging leads at scale, navigating setup & operational difficulties, and proving ROI when activity is spread across multiple systems.<\/p>\r\n

Organizers now have an opportunity to address these challenges through a more connected exhibitor experience, while generating long-term recurring revenue.<\/p>\r\n

Contributed by: Swapcard<\/strong><\/p>\r\n

Download <\/a><\/p>\r\n

NOTE: <\/b>You have been given access to this document by permission from a fellow PAR member. Please do not copy, distribute or reproduce any part of this content without explicit permission from the copyright owner. Doing so may result in legal consequences and a violation of intellectual property rights.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

You know the pattern: exhibitors arrive with high expectations. They leave with incomplete leads, fragmented data, and difficulty justifying next year’s budget. Swapcard asked exhibitors directly what was holding them back. The answers clustered around three interconnected challenges: generating and engaging leads at scale, navigating setup & operational difficulties, and proving ROI when activity is…<\/p>\n","protected":false},"author":8572,"featured_media":19649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[97,127],"tags":[],"class_list":["post-19646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-par-toolbox","category-sales-team-operations"],"yoast_head":"\nThe Exhibitor Friction Report | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"You know the pattern: exhibitors arrive with high expectations. 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