{"id":14095,"date":"2024-08-05T16:07:53","date_gmt":"2024-08-05T20:07:53","guid":{"rendered":"https:\/\/mypar.org\/?p=14095"},"modified":"2025-10-20T18:41:05","modified_gmt":"2025-10-20T22:41:05","slug":"leadership-assessment","status":"publish","type":"post","link":"https:\/\/mypar.org\/leadership-assessment\/","title":{"rendered":"Leadership Assessment Supporting Non-Dues Revenue Generation"},"content":{"rendered":"\n\n\t\t\t\t<a href=\"https:\/\/members.mypar.org\/Login.aspx?returl=https:\/\/members.mypar.org\/global_engine\/download.aspx?fileid=3AC17E9E-B652-4B01-924F-E4CE88D6D7C5\"  target=\"_blank\" rel=\"noopener\"  itemprop=\"url\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/revup-worksheet.jpg\" alt=\"revup-worksheet\" itemprop=\"image\" height=\"1200\" width=\"2000\" title=\"revup-worksheet\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t\t\t<\/a>\n\t<p>Lack of internal interest is the top challenge facing association revenue producers, according to the 2024 Non-Dues Revenue Performance Study published by Professionals for Association Revenue (PAR). So how can association leadership show their support for programs that garner revenue to sustain the organization?\u00a0 Members of PAR recently convened to discuss potential solutions to this issue. The consensus opinion involved the CEO taking the lead in showcasing their support for non-dues revenue efforts with their words and actions.<\/p>\n<p>As an association CEO, you are uniquely positioned to advocate for your programs that sustain the mission and generate revenue. Use this step-by-step self-assessment to determine your readiness to support these efforts:<\/p>\n<p><strong>Contributed by: Lewis Flax, <a href=\"http:\/\/www.flaxassociates.com\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"63090b04aad61eb28d5eeb9e\">Flax Associates<\/a><\/strong><\/p>\n\t\t\t<a href=\"https:\/\/members.mypar.org\/Login.aspx?returl=https:\/\/members.mypar.org\/global_engine\/download.aspx?fileid=3AC17E9E-B652-4B01-924F-E4CE88D6D7C5\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\tDownload\n\t\t\t\t\t<\/a>\n\t<p><b>NOTE: <\/b>You have been given access to this document by permission from a fellow PAR member. Please do not copy, distribute or reproduce any part of this content without explicit permission from the copyright owner. Doing so may result in legal consequences and a violation of intellectual property rights.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>As an association CEO, you are uniquely positioned to advocate for your programs that sustain the mission and generate revenue. Use this step-by-step self-assessment to determine your readiness to support non-dues revenue efforts.<\/p>\n","protected":false},"author":8572,"featured_media":14096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[97,122],"tags":[],"class_list":["post-14095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-par-toolbox","category-strategic-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leadership Assessment Supporting Non-Dues Revenue Generation | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"As an association CEO, you are uniquely positioned to advocate for your programs that sustain the mission and generate revenue. Use this step-by-step self-assessment to determine your readiness to support non-dues revenue efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mypar.org\/leadership-assessment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leadership Assessment Supporting Non-Dues Revenue Generation | Professionals for Association Revenue\" \/>\n<meta property=\"og:description\" content=\"As an association CEO, you are uniquely positioned to advocate for your programs that sustain the mission and generate revenue. Use this step-by-step self-assessment to determine your readiness to support non-dues revenue efforts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mypar.org\/leadership-assessment\/\" \/>\n<meta property=\"og:site_name\" content=\"Professionals for Association Revenue\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-05T20:07:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T22:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/ResourceDirectory_FeaturedImage_Leadership-Assessment-Supporting-Non-Dues-Revenue-Generation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jen Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jen Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mypar.org\/leadership-assessment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mypar.org\/leadership-assessment\/\"},\"author\":{\"name\":\"Jen Smith\",\"@id\":\"https:\/\/mypar.org\/#\/schema\/person\/e5efa8099dce02d909ba662f8ca0f3c2\"},\"headline\":\"Leadership Assessment Supporting Non-Dues Revenue Generation\",\"datePublished\":\"2024-08-05T20:07:53+00:00\",\"dateModified\":\"2025-10-20T22:41:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mypar.org\/leadership-assessment\/\"},\"wordCount\":171,\"publisher\":{\"@id\":\"https:\/\/mypar.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/mypar.org\/leadership-assessment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/ResourceDirectory_FeaturedImage_Leadership-Assessment-Supporting-Non-Dues-Revenue-Generation.png\",\"articleSection\":[\"PAR Toolbox\",\"Strategic Planning\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mypar.org\/leadership-assessment\/\",\"url\":\"https:\/\/mypar.org\/leadership-assessment\/\",\"name\":\"Leadership Assessment Supporting Non-Dues Revenue Generation | Professionals for Association Revenue\",\"isPartOf\":{\"@id\":\"https:\/\/mypar.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mypar.org\/leadership-assessment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mypar.org\/leadership-assessment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/ResourceDirectory_FeaturedImage_Leadership-Assessment-Supporting-Non-Dues-Revenue-Generation.png\",\"datePublished\":\"2024-08-05T20:07:53+00:00\",\"dateModified\":\"2025-10-20T22:41:05+00:00\",\"description\":\"As an association CEO, you are uniquely positioned to advocate for your programs that sustain the mission and generate revenue. 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