{"id":11840,"date":"2023-11-03T10:47:59","date_gmt":"2023-11-03T14:47:59","guid":{"rendered":"https:\/\/mypar.org\/?p=11840"},"modified":"2024-04-15T10:38:10","modified_gmt":"2024-04-15T14:38:10","slug":"cohort-learning-non-dues-revenue","status":"publish","type":"post","link":"https:\/\/mypar.org\/cohort-learning-non-dues-revenue\/","title":{"rendered":"Boost Engagement and Non-Dues Revenue with Cohort Learning"},"content":{"rendered":"\n\n\t

\"\"<\/p>\n

The evolution of online learning has transformed the educational landscape, expanding opportunities for both associations and learners. Associations can reach a broader and more diverse audience and learners have greater flexibility in where and when they learn. \u00a0<\/strong><\/p>\n

But this increased accessibility also introduces new challenges for associations’ non-dues revenue portfolios.<\/p>\n

As more industry providers offer free webinars and educational content, association learners have a multitude of choices for their professional development. As a result, associations must find new ways to keep their non-dues revenue streams viable and relevant.<\/p>\n

Learning cohorts could be the answer according to Celisa Steele and Jeff Cobb, Co-Founders of Tagoras<\/a> learning consultancy.<\/p>\n

\n

“Cohort-based learning involves a group of people learning together and it’s usually for a set period of time,” Steele says. “Members of the group can support each other and provide accountability.”<\/p>\n<\/blockquote>\n

That support and accountability is vital to material retention and course completion – studies show that cohort learners experience as high as a 90% course completion rate<\/a>.<\/p>\n

Cohort learning can take on various forms, but Steele says one effective method involves developing a series of webinars focused on a specific topic. These webinars are made available to a limited number of participants who attend each session together. In addition to learning material, learners form a supportive social network with one another.<\/p>\n

“There’s extra value from the experience of learning with others and getting to share your experience and questions and hearing what others have to say,” Steele says.<\/p>\n

The American Animal Hospital Association (AAHA)<\/a> is one association that is experiencing success with cohort learning. The association is responsible for accrediting companion animal veterinary hospitals –\u00a0a one-on-one process for 90 years. It began offering accreditation in a cohort-based\u00a0learning format last year by turning AAHA’s Standards into a curriculum. According to AAHA’s Chief Value Officer Keith Chamberlain,\u00a0these cohorts are\u00a0full of participants through March 2024.<\/p>\n

“We’re finding it’s\u00a0creating\u00a0communities in a virtual environment,” Chamberlain says. “It’s helping to build networks\u00a0across a very diverse\u00a0veterinarian community.”<\/p>\n

When considering pricing for cohort learning or any educational product, Cobb says associations must ensure the value reflects the financial investment of the learner.<\/p>\n

\n

“There should be a fundamental relationship between price and value when it comes to really selling just about any product or service,” Cobb says.<\/p>\n<\/blockquote>\n

Cohort learning stands out as a solution to not only generate non-dues revenue but also deliver value and a sense of community to association members.<\/p>\n\t\t\t\t\n\t\t\t\t\"Feedback\n\t\t\t\t<\/a>\n\t

Watch the Virtual Workshop<\/strong><\/p>\n

Learn more about how your association can create value and non-dues revenue opportunities from educational offerings.<\/p>\n

The workshop recording is available to all PAR members.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

The evolution of online learning has transformed the educational landscape, expanding opportunities for both associations and learners. But this increased accessibility also introduces new challenges for associations\u2019 non-dues revenue portfolios. 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