{"id":8948,"date":"2022-06-27T16:19:08","date_gmt":"2022-06-27T20:19:08","guid":{"rendered":"https:\/\/mypar.org\/?page_id=8948"},"modified":"2026-06-15T14:56:26","modified_gmt":"2026-06-15T18:56:26","slug":"agenda","status":"publish","type":"page","link":"https:\/\/mypar.org\/revup-summit\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"\n\n\t

OPENING KEYNOTE\u00a0JUST ANNOUNCED!<\/h4>\n

From Stakes to Strength: The Membership Tipping Point<\/b><\/h1>\n

Phil Putnam<\/a><\/h4>\n

The stakes are higher than ever, but they are solvable if leaders start now. In his RevUP 2026 keynote, “From Stakes to Strength: The Membership Tipping Point,” workforce strategist Phil Putnam will share solutions tailor\u2011made for association executives to understand and activate today’s multigenerational workforce, address the looming membership tipping point before it breaks their models, and ensure the future of our industry is driven by intention and design-not left to chance.<\/p>\n

\n\t\t\t\t\"RevUP\n\t<\/figure>\n\t

Where Revenue Excellence Takes the Stage<\/h2>\n\t

Gold\u2011standard ideas. Keynotes that spark action. Conversations you can’t have on a webinar. The RevUP agenda is built for revenue leaders who want practical, real-world strategies they can put to work right away.<\/p>\n

\n\t\t\t\t\n\t\t\t\t\"CAE-logo-approved\"\n\t\t\t\t<\/a>\n\t<\/figure>\n\t

Professionals for Association Revenue (PAR) is a CAE Approved Provider.
\nasaecenter.org\/cae<\/a><\/h4>\n\t

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org\/cae<\/a>.<\/p>\n\t

Tuesday, November 3, 2026<\/h2>\n\t\t\t\tRevUP Launch Party<\/strong>\n\t\t\t\t

5:00 – 6:30 pm\u00a0 \u00a0|\u00a0 \u00a0RevUP Summit Expo Hall<\/strong><\/p>\n

Join fellow revenue leaders for an energizing opening reception that kicks off RevUP with conversation, cocktails, and high-impact networking designed to spark ideas for the days ahead.<\/p>\n\t

Wednesday, November 4, 2026<\/h2>\n\t\t\t\t  Breakfast of Champions: Fueling Revenue Excellence<\/strong>\n\t\t\t\t

Details coming soon…<\/p>\n\t\t\t\t  Main Stage Keynote | From Stakes to Strength: The Membership Tipping Point <\/strong>\n\t\t\t\t

From Stakes to Strength: The Membership Tipping Point<\/b>\u00a0<\/p>\n

Phil Putnam<\/a>, Workplace Strategist<\/p>\n

Associations are in a high\u2011risk era as the multigenerational workforce evolves and people’s relationships with associations become more complex. Gen Z membership growth is at a standstill, the future leadership pipeline is cracking as Gen X professionals are laid off in record numbers, and revenue of all types is harder to win.<\/p>\n

The same multigenerational shifts that are disrupting membership are also reshaping where nondues revenue will come from next-and the associations that excel are the ones that design for both together. The real questions become: What will people pay for if not dues? And what is the smartest way for suppliers and providers in your market to reach them?<\/p>\n

The stakes are higher than ever, but they are solvable if leaders start now. In his RevUP 2026 keynote, “From Stakes to Strength: The Membership Tipping Point,” workforce strategist Phil Putnam will share solutions tailor\u2011made for association executives to understand and activate today’s multigenerational workforce, address the looming membership tipping point before it breaks their models, and ensure the future of our industry is driven by intention and design-not left to chance.<\/p>\n

\"\"<\/p>\n\t\t\t\t  Partner Break: Connect, Consult, Collaborate<\/strong>\n\t\t\t\t

Details coming soon…<\/p>\n\t\t\t\t  Main Stage Keynote<\/strong>\n\t\t\t\t

Details coming soon…<\/p>\n\t\t\t\t  Networking Lunch<\/strong>\n\t\t\t\t

Details coming soon…<\/p>\n\t\t\t\t  Lead, Learn and Earn (concurrent sessions)<\/strong>\n\t\t\t\t

Details coming soon…<\/p>\n\t\t\t\t  Lead, Learn and Earn (concurrent sessions)<\/strong>\n\t\t\t\t

Details coming soon…<\/p>\n\t\t\t\t  Partner Break: Connect, Consult, Collaborate<\/strong> \n\t\t\t\t

Details coming soon…<\/p>\n\t\t\t\t  Lead, Learn and Earn (concurrent sessions)<\/strong>\n\t\t\t\t

Details coming soon…<\/p>\n\t\t\t\tInside the PAR Revenue Playbook<\/strong>\n\t\t\t\t

This session introduces PAR’s new, practical roadmap for modern association revenue, featuring the Book of Knowledge, Competency Model, and Skills Assessment that leaders can use to build and benchmark high-performing revenue teams. You’ll explore the core capabilities that drive revenue excellence, identify gaps and strengths in your own organization, and leave with a concrete framework to plug into your organization’s revenue strategy.<\/p>\n\t\t\t\tCommunity Excellence: Pay It Forward<\/strong>\n\t\t\t\t

Community Excellence: Pay It Forward is a dedicated hour where RevUP attendees come together to support meaningful community initiatives, channeling their time, talent, and resources into hands-on service that creates real impact.<\/p>\n\t\t\t\tRevenue Royale Reception<\/strong>\n\t\t\t\t

Step into the\u00a0Revenue Royale Reception<\/strong>, where Casino Royale-inspired fun meets serious revenue strategy as leaders mix, mingle, and swap high-impact ideas for winning big in association business.<\/p>\n\t

Thursday, November 5, 2026<\/h2>\n\t\t\t\t  Breakfast of Champions: Peer Insights & Playbooks<\/strong>\n\t\t\t\t

Details coming soon…<\/p>\n\t\t\t\t  Revenue Excellence Lightning Talks<\/strong>\n\t\t\t\t

Details coming soon…<\/p>\n\t\t\t\t  Partner Break: Final Connections<\/strong>\n\t\t\t\t

Details coming soon…<\/p>\n\t\t\t\t  Revenue Excellence Closing Workshop & Commitments<\/strong>\n\t\t\t\t

Details coming soon…<\/p>\n\t

*NOTE: Agenda is subject to change.\u00a0<\/p>\n\t

LEAD<\/p>\n\t

Empower your team and enhance your programs to drive sustainable revenue growth and organizational strength.<\/strong><\/p>\n\t

LEARN<\/p>\n\t

Discover innovative approaches that balance mission-driven purpose with effective revenue expansion.<\/strong><\/p>\n\t

EARN<\/p>\n\t

Explore actionable strategies and tactics designed to boost your association’s financial performance and resilience.<\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"

OPENING KEYNOTE\u00a0JUST ANNOUNCED! From Stakes to Strength: The Membership Tipping Point Phil Putnam The stakes are higher than ever, but they are solvable if leaders start now. In his RevUP 2026 keynote, “From Stakes to Strength: The Membership Tipping Point,” workforce strategist Phil Putnam will share solutions tailor\u2011made for association executives to understand and activate…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":10233,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-8948","page","type-page","status-publish","hentry"],"yoast_head":"\nAgenda | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"OPENING KEYNOTE\u00a0JUST ANNOUNCED! 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