{"id":3714,"date":"2020-05-21T14:58:02","date_gmt":"2020-05-21T18:58:02","guid":{"rendered":"https:\/\/mypar.org\/?page_id=3714"},"modified":"2026-01-15T10:58:26","modified_gmt":"2026-01-15T15:58:26","slug":"par-lab","status":"publish","type":"page","link":"https:\/\/mypar.org\/par-lab\/","title":{"rendered":"PAR LAB"},"content":{"rendered":"\n\n\t

Building Community Takes a Village<\/strong><\/h2>\n\t

Meet the PAR Leadership Advisory Board<\/h2>\n\t\t\t\t\"John-Bacon\"\n\t

John Bacon, MBA<\/h2>\nAmerican Society of Association Executives (ASAE)<\/strong>
\nVP, Enterprise Sales\n

John Bacon is a dynamic and business-focused management professional, offering more than 15 years of extensive experience and expertise in leading profit-generating operations for professional and trade associations. John has worked with hundreds of associations, helping them maximize the overall profitability of their member communications, while ensuring a high degree of customer satisfaction. He is currently the VP, Enterprise Sales at ASAE where he works with a team to expand, energize and optimize the performance of ASAE’s enterprise-wide sales portfolio, which includes the Alliance Partner Program, advertising and sponsored content, exhibits, digital products and sponsorships. John has an MBA as well as a BA in business administration and management.<\/p>\n\t\t\t\t\"Picture2\"\n\t\t\t\t\"Jeff\n\t

Jeff Cobb<\/h2>\nTagoras, Inc.\u00a0<\/strong>
\nManaging Director\n

Jeff Cobb is a co-founder and managing director of Tagoras, a firm that helps associations amplify learning as a core component of member value and a driver of non-dues revenue. He is co-host of the long-running Leading Learning Podcast, and author of multiple books, including\u00a0Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market<\/em>.<\/p>\n

Prior to launching Tagoras, Jeff served in multiple executive roles at companies focused on the continuing education and professional development market, including CEO of Isoph and Sr. Vice President of Business Development for Quisic\/University Access. Jeff has previously served on the board of directors of the Family Firm Institute and the governing board of NIGP: The Institute for Public Procurement.<\/p>\n\t\t\t\t\"Logo_tagoras\"\n\t\t\t\t\"Dan\n\t

Dan Cole<\/h2>\nAudiovisual and Integrated Experience Association (AVIXA)<\/strong>
\nSenior Director, Exposition Sales\n

With over 35 years of professional sales and leadership experience, Dan Cole is a renowned executive, writer, and speaker known for his expertise in sales fundamentals and team success. Formerly Senior Vice President of Strategic Relationships at the International SPY Museum, Dan has transitioned to new endeavors, now serving as Head of Sales at AVIXA’s InfoComm show. His previous roles include executive positions at Hargrove, Inc. and over 16 years at the helm of business development for the Consumer Electronics Show (CES) and its parent organization. Dan’s career journey began in sales at Lanier Worldwide, leading him through notable roles at National Trade Productions, Advanstar, and Yellowbrix. Along the way, he has earned prestigious awards such as IAEE’s Most Outstanding Sales and Marketing Executive and the International Business Awards Most Outstanding Sales Executive.<\/p>\n\t\t\t\t\"avixa-brand_manual-logos-type_on_right-color-450x199\"\n\t\t\t\t\"NealCouture\"\n\t

Neal Couture, FASAE, CAE<\/h2>\nThe American Society for Nondestructive Testing (ASNT)<\/strong>
\nChief Executive Officer\nNeal Couture is Chief Executive Officer of the American Society for Nondestructive Testing (ASNT) and is a member of the ASNT Board of Directors, ASNT Foundation Board of Trustees, and ASNT India Private Limited Company Board of Directors. He has more than 20 years’ experience as a leader in the not-for-profit industry and is a subject matter expert in association management. A Certified Association Executive (CAE) and Fellow (FASAE) of the American Society for Association Executives (ASAE), Neal serves on the Board of Directors for The Council of Engineering and Scientific Society Executives (CESSE).His previous positions include Associate Dean of Finance and Administration with Boston College, Director of Government Procurement Law and Business Programs with the George Washington University Law School, and Executive Director of the National Contract Management Association (NCMA). Prior to entering the nonprofit sector, Neal was a business manager in the aerospace and defense industry. He is a veteran of the U.S. Air Force and the California Air National Guard.\n\t\t\t\t\"asnt_rgb-h-logo_fullname\"\n\t\t\t\t\"download\"\n\t

Veronica Diaz, PhD, CAE<\/h2>\nEDUCAUSE<\/strong>
\nSenior Director of Professional Learning and Development\nVeronica Diaz, PhD, CAE, is the Senior Director of Professional Learning and Development at EDUCAUSE, where she manages a comprehensive, revenue-generating portfolio of professional learning programs and services that reach over 35,000 higher education professionals and senior leaders worldwide. She oversees strategy, business development, and delivery across a diverse suite of offerings-including leadership institutes, online programs, summits, mentoring, and microcredentialing-that advance workforce readiness and institutional capacity across the higher education ecosystem.\nVeronica drives innovation and sustainable growth by aligning professional learning and career advancement opportunities with EDUCAUSE’s strategic priorities and market needs. She cultivates strategic partnerships, expands revenue streams, and ensures operational excellence across all programs while fostering high-impact collaborations with institutional, corporate, and association partners.\nWith more than two decades of experience spanning higher education, digital learning, and association management, Veronica is a recognized leader in professional development strategy, product innovation, and data-informed decision-making. She frequently contributes to national conversations on association business development and ROI strategies, AI-driven workforce transformation and change management, and the future of professional learning. She also serves on association boards and task forces dedicated to advancing business development strategy, growth, and culture within the association community.\n\t\t\t\t\"EDUCAUSERGB\"\n\t\t\t\t\"Carrie\n\t

Carrie Hartin<\/h2>\nMCI USA<\/strong>
\nPresident, Association Solutions\n

Carrie is an organizational leader focused on developing revenue and publishing strategies. For nearly 20 years, she has successfully delivered sales strategies for a variety of trade and professional associations. Carrie’s specialties include revenue strategy and implementation, organizational management, media consulting, talent development and recruiting. She has been a key member of the PAR Leadership Advisory Board since 2019.<\/p>\n\t\t\t\t\"MCI\"\n\t\t\t\t\"Mark-Jankowski\"\n\t

Mark Jankowski<\/h2>\nACE<\/b>
\nChair of ACE CEO Peer Advisory\n

Mark has been helping clients with strategic planning and training solutions for over 20 years. His latest challenge has been one of the most rewarding of his career- working closely with 28 CEOs from a variety of fields as they work to keep their employees employed through COVID-19. Mark embodies what a PAR mentor is all about as he specializes in coaching, training and CEO roundtables. Mark also spends his time mentoring outside of the business world and inside Baltimore city. He is the co-founder of “Hands on Baltimore,” an organization created to match young adult volunteers with charities throughout the Baltimore area.<\/p>\n\t\t\t\t\"ACE-CMYK-WHITE\"\n\t\t\t\t\"Letty\n\t

Letty Kluttz<\/h2>\nAssociation for Professionals in Infection Control and Epidemiology (APIC)<\/strong>
\nSVP Membership, Education and Programs\n

Letty Kluttz has been with the Association for Professionals in Infection Control and Epidemiology (APIC) since 2019 and is currently the Senior Vice President of Membership, Education, and Programs. With a strong background in executive operations, learning, and development, Letty has a proven track record of leading high-impact educational initiatives and large-scale events. She has successfully managed multimillion-dollar budgets, spearheaded innovative programming, and driven member engagement through strategic partnerships. Throughout her career, she has demonstrated expertise in conference planning, stakeholder collaboration, and program development, consistently delivering value-driven experiences for diverse professional audiences.<\/p>\n\t\t\t\t\"82911_web\"\n\t\t\t\t\"Robb\n\t

Robb Lee<\/h2>\nCASE
\n<\/b>VP, Marketing and Business Development\n

Robb recently joined CASE, the Council for\u00a0 Advancement and Support of Education, as VP, Marketing and Business Development. Previously, Robb was part of the Yes& leadership team, leading the agency’s teams and commitment to strategy and innovation. He has also served in a variety of executive roles including Chief Marketing and Communications Officer, and Chief Strategy Officer for ASAE in Washington, DC for 18 years.<\/p>\n\t\t\t\t\"council_for_advancement_and_support_of_education_europe__logo\"\n\t\t\t\t\"AmyMichalski-IMG_7487-EDIT\"\n\t

Amy Michalski, MBA, CIP<\/h2>\nAssociation for Intelligent Information Management (AIIM)
\n<\/b>Chief Business Development Officer\n

Amy\u00a0Michalski, MBA, CIP serves as Chief Business Development Officer at AIIM (Association for Intelligent Information Management), where she leads revenue strategy, partnerships, and sponsorship programs. AIIM helps organizations prepare for AI and automation through intelligent information management, providing practical resources, expert training, and peer-to-peer support.<\/p>\n

With 25 years of association experience,\u00a0Amy\u00a0manages approximately $1.5M in revenue responsibility and is pursuing her CAE certification. She actively participates in PAR’s Business Development Accelerator Group and is based in Rochester, NY.<\/p>\n\t\t\t\t\"aiim\"\n\t\t\t\t\"sean\n\t

Sean Soth<\/h2>\nPAR, Professionals for Association Revenue<\/strong>
\nFounder & Leadership Advisory Board Chair\n

Sean is above all an initiator. Whether it’s initiating a sale, a business partnership, a social outing\u00a0or a new company, he sees potential and begins the process of bringing it to life. Sean founded Hi-Fidelity Group and Webvent 8 years ago and now embarks on initiating a new association, Professionals for Association Revenue. Recently, he’s most proud of his work with the Society for Clinical Research Sites and his team’s ability to take a small conference and grow it into a global organization with more than 40 Global Impact Partners and 9,500 members in 47 countries. Sean is a lover of music and a great judge of talent, even if his first ever concert was the iconic lip syncing duo, Milli Vanilli.<\/p>\n\t\t\t\t\"Professionals\n\t\t\t\t\"PAR\n\t

Nikole TenBrink, MPA, CAE<\/h2>\nSociety for Corporate Governance<\/strong>
\nChief Membership and Marketing Officer\n

Nikole TenBrink recently joined the Society for Corporate Governance as Chief Membership and Marketing Officer, where she leads strategic initiatives to expand membership, enhance partnership and sponsorship opportunities, and elevate the Society’s brand and communications-all with the goal of fostering engagement and driving revenue. With extensive experience in marketing, membership, and business development, she is well-positioned to advance the organization’s mission and outcomes.<\/p>\n

Nikole was most recently the Vice President of Marketing at the Advertising Research Foundation, and prior to joining the ARF she held leadership positions in marketing and membership for the Illuminating Engineering Society (IES) and the Risk Management Society (RIMS). She is also a founding member of the PAR (Professionals for Association Revenue) Leadership Advisory Board. Nikole is a Certified Association Executive (CAE), and as a true Florida native she has a Bachelor of Arts degree from the University of Miami, and a Master’s in Public Administration from Florida Atlantic University.<\/p>\n\t\t\t\t\"unnamed\"\n\t\t\t\t\"Jen-Troke-scaled\"\n\t

Dr. Jennifer Troke<\/h2>\nThe Association of Progressive Rental Organizations<\/strong>
\nVice President of Membership\n

Dr. Jennifer Troke is a Vice President at APRO, the national trade association representing the rent-to-own industry, where she supports advertising, education, membership, state and national events, sponsorships, the Vendor Advisory Committee, and whatever it takes to ensure success for the organization. Prior to joining APRO, she served as a Director at the Texas Workforce Commission where she managed statewide workforce grants and contracts supporting job skills training. She also proudly worked at the U.S. Department of Labor for almost 20 years where she led several teams that focused on serving youth in need. Jen is a proud Texan with an undergraduate degree from Texas Tech, a Masters in Public Administration from Appalachian State University, and an Ed.D. in Education from the University of North Carolina at Greensboro. Jen lives in South Austin with her husband, 2 kids, and 4 dogs — all unruly.<\/p>\n\t\t\t\t\"APRO\"\n

\n\t\t\tLAB Emeritus Members\t<\/h2>\n\t\t\t\t\"Ablondi_Jay_NOV17\"\n\t

Jay Ablondi<\/h2>\nMassachusetts\u00a0Medical Society<\/strong>
\nDirector of Business Development | Sponsorships, Exhibits, & Advertising\n

Jay is an innovative and top-performing association executive, with an entrepreneurial mindset and extensive expertise in communications, content creation, marketing, data analysis, event management and global business development. As EVP of Global Products for the International Health, Racquet & Sportsclub Association (IHRSA), Jay oversaw the publishing, education, convention, trade show, online\/mobile media, marketing, research and information technology departments. Jay is a founding board director for the IHRSA Foundation and a founding member of the leadership advisory board for Professionals for Association Revenue. Jay began his new role with the\u00a0Massachusetts Medical Society\u00a0in May 2022.<\/p>\n\t\t\t\t\"MMSlogo\"\n\t\t\t\t\"tom\n\t

Tom Egan<\/h2>\nThe Association for Packaging and Processing Technologies (PMMI)<\/b>
\nVice President, Industry Services\n

Tom Egan serves as the vice president of Industry Services for PMMI, the Association for Packaging and Processing Technologies. He joined the PMMI staff in 2003 following more than 20 years in the packaging industry during which he was also an active PMMI member. His previous work experience includes tenures at Eaton Corp. and as Vice President, Marketing & Sales, for Hoppmann Corporation. He has an MBA from Baldwin-Wallace College, and a BEE in Electrical Engineering from Villanova University.<\/p>\n\t\t\t\t\"The\n\t\t\t\t\"ElyPhoto\"\n\t

Karl L. Ely, CAE<\/h2>\nASAE, The Center for Association Leadership<\/b>
\nSenior Advisor\n

As a member of the executive team at ASAE, Karl Ely directed the business development activities of the organization, including the Associations Now<\/em> brands digital presence and subsidiary publications; the Alliance Partnership program activities; and the Industry Partner Alliance Committee, among others.<\/p>\n

With thirty-plus years of experience in association management, Ely has led key initiatives in the growth of the organization, through mergers, CEO changeovers, and challenges from recessions to our current pandemic. Most recently, he oversaw the redevelopment of digital publishing revenue and regularly contributes his expertise to member organizations. He has recently transitioned to an advisory role for ASAE. Ely is active in numerous trade and networking groups in hospitality, technology, and business services and currently is a board member of the National Capital Area Council Boy Scouts of America.<\/p>\n\t\t\t\t\"Picture2\"\n\t\t\t\t\"Dana\n\t

Dana Johnston<\/h2>\nAmerican Council of Life Insurers
\n<\/strong>Director, Strategic Partnerships & Marketing\n

Dana leads the strategic partnerships and marketing efforts of the American Council of Life Insurers’ Conference Development department. Her understanding of events as a CMP, and association partnership experience over the last two decades allows her to meet sponsor and industry partner expectations in support of a vital industry that touches every life.<\/p>\n

In addition to building collaborative, revenue generating relationships, Dana is a mental health advocate and best-selling author of Shine Bright, Seeking Daylight in the Darkness. Beyond PAR, she is a member of PCMA and ASAE. Dana has a master’s degree in Management, Leadership, Marketing, and Brand Management from the George Washington University School of Business.<\/p>\n\t\t\t\t\"ACLI_Logo_Gray_Tag\"\n\t\t\t\t\"Pressley_Erin\"\n\t

Erin Pressley, CAE<\/h2>\nNRECA, National Rural Electric Cooperative Association<\/strong>
\nSenior Vice President, Education, Training and Events\n

As Senior Vice President for Education, Training and Events at NRECA, Erin leads the organization’s extensive meeting and events programming and education and training curriculum for nearly 900 electric cooperatives nationwide. Erin has spent most of her professional career generating the right content for the right people to inspire the right action. From print magazines to digital newsletters, from main stages to virtual group gatherings, Erin helps curate and tell stories that deliver tangible and profitable results to organizations. Erin joins NRECA following a 15 year career with the National Association of Convenient Stores (NACS).<\/p>\n

 <\/p>\n\t\t\t\t\"nreca\"\n\t\t\t\t\"Allyson2\"\n\t

Allyson Small<\/h2>\nSCRS, Society for Clinical Research Sites<\/strong>
\nChief Operating Officer\n

Allyson Small is Chief Operating Officer of the Society for Clinical Research Sites (SCRS). With nearly 20 years of experience working in the healthcare industry, Small joined the SCRS team in 2013. She plays an integral role in strategic growth, developing key partnerships, and increasing global membership by 80%. Small also oversees all development and production of 4 International Summits. Small is a champion for creating a voice for clinical research sites across the globe and assuring site sustainability. She is an active community member and dedicated volunteer in the Annapolis area where she lives with her husband and three children.<\/p>\n\t\t\t\t\"Society\n\t\t\t\t\"DSCN2124-retouched-web\"\n\t

Susan Young<\/h2>\nInforma Markets<\/strong>
\nSenior Account Manager\n

After a 34 year career with the Institute of Food Technologists (IFT), Susan transitions into her role at Informa Markets as a Senior Account Manager. She is responsible for fostering strong relationships with key accounts across Informa Markets’ SupplySide portfolio. By collaborating closely with clients to understand their objectives, she creates customized programs to deliver success and works with cross-functional teams to generate innovative ideas and programs that deliver value for our audience and drive growth of the brand.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Building Community Takes a Village Meet the PAR Leadership Advisory Board John Bacon, MBA American Society of Association Executives (ASAE) VP, Enterprise Sales John Bacon is a dynamic and business-focused management professional, offering more than 15 years of extensive experience and expertise in leading profit-generating operations for professional and trade associations. John has worked with…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-3714","page","type-page","status-publish","hentry"],"yoast_head":"\nPAR LAB | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"Building Community Takes a Village Meet the PAR Leadership Advisory Board John Bacon, MBA American Society of Association Executives (ASAE) VP, Enterprise\" \/>\n<meta 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