{"id":3572,"date":"2020-05-12T16:45:52","date_gmt":"2020-05-12T20:45:52","guid":{"rendered":"https:\/\/mypar.org\/?page_id=3572"},"modified":"2026-02-17T11:27:34","modified_gmt":"2026-02-17T16:27:34","slug":"team-par","status":"publish","type":"page","link":"https:\/\/mypar.org\/team-par\/","title":{"rendered":"Team PAR"},"content":{"rendered":"\n<h1>\n\t\t\tMeet the PAR Team\t<\/h1>\n\t<h3>Powered by purpose. Driven to learn, share and explore the experiences of great association teams. PAR&#8217;s people thrive on the potential to improve business development culture with friends, colleagues and community!<\/h3>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/bb-plugin\/cache\/sean-headshot-1-square.jpg\" alt=\"sean headshot (1)\" itemprop=\"image\" height=\"1365\" width=\"2048\" title=\"sean headshot (1)\"  \/>\n\t\t                    <h2>Sean Soth<\/h2>\n                \t\t        \tFounder &#038; Leadership Advisory Board Chair\n\t\t        \t\t        \t<p>Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi\u2011Fidelity Group, and Webvent, Sean champions practical business development thinking &#8211; helping teams turn strategy into real results.<b>Signature Move: The Hi-Fi Engineer<br \/><\/b>Like a producer in the studio, Sean adjusts the mix &#8211; simplifying the message, sharpening the offer, and aligning partners, content, and community so the whole package sings.<\/p>\n            <ul>\n\t\t\t\t                    <li>\n\t\t\t\t\t\t<a href=\"mailto:sean.soth@mypar.org\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n                                                                                                                                                                                                                \t\t\t\t            <\/ul>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/bb-plugin\/cache\/BrittanyParrotte-e1585060081468-square.jpg\" alt=\"BrittanyParrotte\" itemprop=\"image\" height=\"600\" width=\"1000\" title=\"BrittanyParrotte\"  \/>\n\t\t                    <h2>Brittany McCarron<\/h2>\n                \t\t        \tDirector of Marketing\n\t\t        \t\t        \t<p>Brittany McCarron leads communications and events for Professionals for Association Revenue (PAR), where she shapes how members connect with PAR&#8217;s programs, content, and community. With a broad background in association conferences across publishing, food, healthcare, legal, and other sectors, she brings a deep understanding of how associations engage their audiences and build meaningful experiences.\u200bIn her role at PAR, Brittany and her team oversee member communications, event strategy, and program logistics, ensuring that every touchpoint reinforces PAR&#8217;s mission of learning, sharing, and growing a strong business development culture. She&#8217;s passionate about creating clear, engaging pathways for members to participate, learn, and grow together in the work that drives association revenue and impact.<b>Signature Move: The Harmonizer<br \/><\/b>Brittany synchronizes email, social, video, and events into one clear, consistent message and tone, so members always know where to go and what to do next.<\/p>\n            <ul>\n\t\t\t\t                    <li>\n\t\t\t\t\t\t<a href=\"mailto:brittany.parrotte@mypar.org\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n                                                                                                                                                                                                                \t\t\t\t            <\/ul>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/bb-plugin\/cache\/JenSmith2023-square.jpg\" alt=\"JenSmith2023\" itemprop=\"image\" height=\"1350\" width=\"1080\" title=\"JenSmith2023\"  \/>\n\t\t                    <h2>Jen Smith<\/h2>\n                \t\t        \tExecutive Director\n\t\t        \t\t        \t<p>Jen Smith is the Executive Director of Professionals for Association Revenue (PAR), where she leads the overall strategy, member engagement, and program direction for the PAR community. With a strong background in association leadership, revenue strategy, and member-focused programming, Jen is responsible for advancing PAR&#8217;s mission and ensuring that members see clear value in every touchpoint.Jen is passionate about building a vibrant, resource\u2011rich community where association professionals and partners can grow their skills, revenue, and influence together. Through cohorts, events, tools, and strategic partnerships, she helps members like you strengthen their business development capabilities and deliver greater impact within their organizations.<b>Signature Move: The Culture Compass<br \/><\/b>Jen aligns every decision back to PAR&#8217;s mission and culture, making sure programs, partnerships, and policies all reinforce who PAR is and who it serves.<\/p>\n            <ul>\n\t\t\t\t                    <li>\n\t\t\t\t\t\t<a href=\"mailto:jen.smith@mypar.org\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n                                                                                                                                                                                                                \t\t\t\t            <\/ul>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/bb-plugin\/cache\/Tiffany-Teal-Headshot-2024-square.jpg\" alt=\"Tiffany Teal Headshot 2024\" itemprop=\"image\" height=\"1750\" width=\"1536\" title=\"Tiffany Teal Headshot 2024\"  \/>\n\t\t                    <h2>Tiffany Teal<\/h2>\n                \t\t        \tDirector of Business Partnerships and Sales Analytics\n\t\t        \t\t        \t<p>Tiffany Teal is the Director of Business Partnerships &amp; Sales Analytics at Professionals for Association Revenue, where she leads PAR&#8217;s partnership strategy and helps sponsors and partners build meaningful, results\u2011driven relationships with the PAR community. With a background in business development across legal, life sciences, and food &amp; beverage in both global and domestic markets, she brings a strategic, data\u2011informed approach to partnership design and revenue growth.\u200bTiffany is driven by authentic connection and partnership success, and she&#8217;s passionate about creating the best possible client experience for PAR partners. She&#8217;s laser\u2011focused on aligning partnership goals with member value, making sure every PARtnership is not just transactional, but a true win for all partners and the professionals they serve.<b>Signature Move: The Win\u2011Win Architect<br \/><\/b>Tiffany creates a clear, measurable value proposition for both partners and members, so every deal feels strategic and mission-aligned.<\/p>\n            <ul>\n\t\t\t\t                    <li>\n\t\t\t\t\t\t<a href=\"mailto:tiffany.teal@mypar.org\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n                                                                                                                                                                                                                \t\t\t\t            <\/ul>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/bb-plugin\/cache\/OkenkaChris_headshot-scaled-square.jpg\" alt=\"OkenkaChris_headshot\" itemprop=\"image\" height=\"1709\" width=\"2560\" title=\"OkenkaChris_headshot\"  \/>\n\t\t                    <h2>Chris Okenka<\/h2>\n                \t\t        \tDirector of Membership\n\t\t        \t\t        \tChris Okenka serves as the Member Services Lead at Professionals for Association Revenue (PAR) and brings more than fifteen years of experience building brands and engaging member communities in the association space. Chris served as the Director of Brand and Creative at Turnaround Management Association (TMA), overseeing global experiences and events, publications, and membership and event campaigns for 10,000+ members. He was also creative director of the Journal for Corporate Renewal (JCR). With a strong background in journalism, visual media, and B2B marketing for Fortune 500 companies such as Grainger and JLL, Chris excels at telling an organization&#8217;s story in new and meaningful ways. In Chris&#8217; role at PAR he is dedicated to providing white-glove service to enhance the\u00a0PAR member experience and assist all PAR members who need support.\u00a0When not working with the PAR team, Chris can be found single handedly\u00a0keeping all things Disney afloat with his young son, Zack, and husband, Scott.\u00a0<b>Signature Move: <\/b><b>The Spark<br \/><\/b>Chris&#8217;s signature move is &#8216;The Spark&#8217; &#8211; the instant a member feels seen, connected, and like they&#8217;ve finally found their people in PAR.\n            <ul>\n\t\t\t\t                    <li>\n\t\t\t\t\t\t<a href=\"mailto:chris.okenka@mypar.org\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n                                                                                                                                                                                                                \t\t\t\t            <\/ul>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/bb-plugin\/cache\/karim-headshot-2022-1-400x300-1-square.jpg\" alt=\"karim-headshot-2022-1-400x300\" itemprop=\"image\" height=\"300\" width=\"400\" title=\"karim-headshot-2022-1-400x300\"  \/>\n\t\t                    <h2>Karim Cheikh<\/h2>\n                \t\t        \tDirector of Exhibits\n\t\t        \t\t        \t<p>Karim Cheikh is the Director of Exhibits at Professionals for Association Revenue, where he brings precision, curiosity, and a builder&#8217;s mindset to every association client and project. With a diverse background in business development, sports, teaching, and law, he&#8217;s known for asking great questions, testing the right approach, and designing experiences that help association events and exhibits thrive.\u200bKarim is passionate about creating seamless, high\u2011impact experiences for association teams and their partners, whether that&#8217;s an exhibit floor, a sponsorship activation, or a special event program. He&#8217;s always focused on what will actually move the needle for revenue, engagement, and partner satisfaction.<b>Signature Move: The Experience Originator<br \/><\/b>Karim&#8217;s signature move is designing exhibit and event experiences that feel intentional, smooth, and highly effective &#8211; turning a floor plan into a revenue\u2011driving asset.<\/p>\n            <ul>\n\t\t\t\t                    <li>\n\t\t\t\t\t\t<a href=\"mailto:karim.cheikh@mypar.org\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n                                                                                                                                                                                                                \t\t\t\t            <\/ul>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/bb-plugin\/cache\/MonicaWilliams-400x300-1-square.jpg\" alt=\"MonicaWilliams-400x300\" itemprop=\"image\" height=\"300\" width=\"400\" title=\"MonicaWilliams-400x300\"  \/>\n\t\t                    <h2>Monica Williams<\/h2>\n                \t\t        \tCommunity Development Manager\n\t\t        \t\t        \t<p>Monica supervises Professionals for Association Revenue&#8217;s community development, bringing over two decades engaged in markets including finance\/banking, health, law, bioscience and food technology.\u00a0 Monica&#8217;s experience with partner correlation, finance support, and strategic development allows her continued passion to engage with and ensure partner success.\u00a0\u00a0<strong>Signature Move: The Dot Connector<\/strong><br \/>Monica connects the dots behind the scenes, bringing members, partners, and complex moving parts into alignment so everyone can succeed together.<\/p>\n            <ul>\n\t\t\t\t                    <li>\n\t\t\t\t\t\t<a href=\"mailto:monica.williams@mypar.org\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n                                                                                                                                                                                                                \t\t\t\t            <\/ul>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/bb-plugin\/cache\/kathryn-square.png\" alt=\"kathryn\" itemprop=\"image\" height=\"1600\" width=\"1200\" title=\"kathryn\"  \/>\n\t\t                    <h2>Kathryn Deen<\/h2>\n                \t\t        \tDirector of Editorial\n\t\t        \t\t        \t<p>Kathryn Deen is the Director of Editorial for Professionals for Association Revenue (PAR), where she leads the development of PAR Pulse and oversees original content that amplifies member voices, advances industry conversations, and brings clarity to the evolving landscape of association revenue.Kathryn is an accomplished editorial and communications professional with 15 years of experience in storytelling, publishing, and content strategy. She champions thoughtful, impact-focused content that elevates purpose-driven leadership and innovative thinkers. Kathryn&#8217;s bylines span global, national, regional, and hyper-local publications, from newsstand magazines to association newsletters. Kathryn brings a keen editorial eye and a passion for connecting audiences with meaningful stories that matter.<b>Signature Move: The Story Alchemist<br \/><\/b>Kathryn&#8217;s signature move is turning member insights and strategy into clear, human, and actionable stories that make every PAR member think, &#8216;I can do that on Monday.&#8217;<\/p>\n            <ul>\n\t\t\t\t                    <li>\n\t\t\t\t\t\t<a href=\"mailto:editor@mypar.org\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n                                                                                                                                                                                                                \t\t\t\t            <\/ul>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/bb-plugin\/cache\/094-AtBYqcYcAIA-square.jpeg\" alt=\"094-AtBYqcYcAIA\" itemprop=\"image\" height=\"1024\" width=\"1024\" title=\"094-AtBYqcYcAIA\"  \/>\n\t\t                    <h2>Brian Egan<\/h2>\n                \t\t        \tSpecial Projects Lead\n\t\t        \t\t        \t<p>Brian Egan\u00a0is a communications leader and strategist who helps organizations turn clarity into connection-and connection into action.With deep experience supporting global, highly regulated, and fast-growing organizations, Brian specializes in building comprehensive communications strategies that align teams, support collaboration, and create engagement across diverse audiences. His work sits at the intersection of storytelling, strategy, and systems thinking, helping leaders and organizations communicate not just\u00a0<em>what<\/em>\u00a0they are doing, but\u00a0<em>why it matters<\/em>.Early in his career, Brian learned an important lesson: communication only works when it&#8217;s honest. He never wanted to be the professional standing in front of a camera saying, &#8220;Cigarettes aren&#8217;t that bad for you.&#8221; Instead, he has built his career partnering with organizations that are doing meaningful work in the world-and that see communication as a lever for trust, alignment, and long-term impact.Brian is known for creating collaborative, engaging environments where stakeholders feel heard, informed, and empowered. Whether working with executive teams, cross-functional groups, or global partners, he brings a practical, people-first approach that helps organizations move from complexity to clarity.<b>Signature Move: The Clarity Conductor<br \/><\/b>Brian&#8217;s signature move is bringing clarity to complex ideas so that PAR members and partners can engage fully, align easily, and extract maximum value from PAR initiatives.<\/p>\n            <ul>\n\t\t\t\t                    <li>\n\t\t\t\t\t\t<a href=\"mailto:brian.egan@mypar.org\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n                                                                                                                                                                                                                \t\t\t\t            <\/ul>\n\n","protected":false},"excerpt":{"rendered":"<p>Meet the PAR Team Powered by purpose. Driven to learn, share and explore the experiences of great association teams. PAR&#8217;s people thrive on the potential to improve business development culture with friends, colleagues and community! Sean Soth Founder &#038; Leadership Advisory Board Chair Sean Soth is the founder and Leadership Advisory Board Chair of Professionals&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-3572","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Team PAR | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"Meet the PAR Team Powered by purpose. 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