{"id":19291,"date":"2026-06-26T21:32:49","date_gmt":"2026-06-27T01:32:49","guid":{"rendered":"https:\/\/mypar.org\/?page_id=19291"},"modified":"2026-06-26T21:32:49","modified_gmt":"2026-06-27T01:32:49","slug":"laurent-guinand-phd","status":"publish","type":"page","link":"https:\/\/mypar.org\/revup-summit\/speakers\/laurent-guinand-phd\/","title":{"rendered":"Laurent Guinand, PhD"},"content":{"rendered":"\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/Laurent-Guinand.png\" alt=\"Laurent Guinand\" height=\"500\" width=\"500\" title=\"Laurent Guinand\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<h1><strong>Laurent Guinand, PhD<\/strong><\/h1>\n\t<h2>Founder &amp; CEO<br \/>\n<strong>Aramis Advisors, LLC<\/strong><\/h2>\n\t<p>Laurent Guinand, Ph.D., is a loyalty strategy consultant and former association executive with senior leadership experience at AARP and FIA. As the author of Strategic Loyalty and founder of Aramis Advisors, he works with associations and membership organizations to translate commercial loyalty mechanics into sustainable revenue growth. His work sits at the intersection of member value design, revenue architecture, and behavioral engagement strategy. He is also the co-author of The 2026 World&#8217;s Largest Loyalty Programs. Laurent lives in Chevy Chase, MD with his wife and two children.<\/p>\n\t<p><strong><a href=\"https:\/\/mypar.org\/revup-summit\/speakers\/\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"63090b04aad61eb28d5eeb9e\">Back to Speakers &gt;<\/a><\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Laurent Guinand, PhD Founder &amp; CEO Aramis Advisors, LLC Laurent Guinand, Ph.D., is a loyalty strategy consultant and former association executive with senior leadership experience at AARP and FIA. As the author of Strategic Loyalty and founder of Aramis Advisors, he works with associations and membership organizations to translate commercial loyalty mechanics into sustainable revenue&hellip;<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":13671,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-19291","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laurent Guinand, PhD | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"Laurent Guinand, PhD Founder &amp; 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