{"id":13739,"date":"2024-06-19T10:36:52","date_gmt":"2024-06-19T14:36:52","guid":{"rendered":"https:\/\/mypar.org\/?page_id=13739"},"modified":"2025-07-02T14:48:43","modified_gmt":"2025-07-02T18:48:43","slug":"dr-michael-tatonetti-cae-cpp","status":"publish","type":"page","link":"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/","title":{"rendered":"Dr. Michael Tatonetti, CAE, CPP"},"content":{"rendered":"\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/Michael-Tatonetti.jpg\" alt=\"Michael-Tatonetti\" itemprop=\"image\" height=\"600\" width=\"600\" title=\"Michael-Tatonetti\" onerror=\"this.style.display='none'\"  \/>\n\t<h1>Dr. Michael Tatonetti, CAE, CPP<\/h1>\n\t<h2><em>Founder and CEO<\/em><br \/>\n<strong>Pricing for Associations<\/strong><\/h2>\n\t<p>Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. Dr. Michael is a proud Association Forum Forty Under 40 honoree for his dedication to the association field. You can learn more about the work his team is doing at www.pricingforassociations.com.<\/p>\n\t<p><strong><a href=\"https:\/\/mypar.org\/revup-summit\/speakers\/\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"63090b04aad61eb28d5eeb9e\">Back to Speakers &gt;<\/a><\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Dr. Michael Tatonetti, CAE, CPP Founder and CEO Pricing for Associations Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":13671,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-13739","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Michael Tatonetti, CAE, CPP | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"Dr. Michael Tatonetti, CAE, CPP Founder and CEO Pricing for Associations Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Michael Tatonetti, CAE, CPP | Professionals for Association Revenue\" \/>\n<meta property=\"og:description\" content=\"Dr. Michael Tatonetti, CAE, CPP Founder and CEO Pricing for Associations Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/\" \/>\n<meta property=\"og:site_name\" content=\"Professionals for Association Revenue\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T18:48:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/Michael-Tatonetti.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/\",\"url\":\"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/\",\"name\":\"Dr. Michael Tatonetti, CAE, CPP | Professionals for Association Revenue\",\"isPartOf\":{\"@id\":\"https:\/\/mypar.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/Michael-Tatonetti.jpg\",\"datePublished\":\"2024-06-19T14:36:52+00:00\",\"dateModified\":\"2025-07-02T18:48:43+00:00\",\"description\":\"Dr. Michael Tatonetti, CAE, CPP Founder and CEO Pricing for Associations Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing\",\"breadcrumb\":{\"@id\":\"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/#primaryimage\",\"url\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/Michael-Tatonetti.jpg\",\"contentUrl\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/Michael-Tatonetti.jpg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mypar.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RevUP Summit 2026\",\"item\":\"https:\/\/mypar.org\/revup-summit\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Speakers\",\"item\":\"https:\/\/mypar.org\/revup-summit\/speakers\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Dr. Michael Tatonetti, CAE, CPP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mypar.org\/#website\",\"url\":\"https:\/\/mypar.org\/\",\"name\":\"Professionals for Association Revenue\",\"description\":\"Inspiring revenue growth for association professionals\",\"publisher\":{\"@id\":\"https:\/\/mypar.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mypar.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mypar.org\/#organization\",\"name\":\"PAR\",\"url\":\"https:\/\/mypar.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mypar.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png\",\"contentUrl\":\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png\",\"width\":1000,\"height\":697,\"caption\":\"PAR\"},\"image\":{\"@id\":\"https:\/\/mypar.org\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr. Michael Tatonetti, CAE, CPP | Professionals for Association Revenue","description":"Dr. Michael Tatonetti, CAE, CPP Founder and CEO Pricing for Associations Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/","og_locale":"en_US","og_type":"article","og_title":"Dr. Michael Tatonetti, CAE, CPP | Professionals for Association Revenue","og_description":"Dr. Michael Tatonetti, CAE, CPP Founder and CEO Pricing for Associations Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing","og_url":"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/","og_site_name":"Professionals for Association Revenue","article_modified_time":"2025-07-02T18:48:43+00:00","og_image":[{"url":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/Michael-Tatonetti.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/","url":"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/","name":"Dr. Michael Tatonetti, CAE, CPP | Professionals for Association Revenue","isPartOf":{"@id":"https:\/\/mypar.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/#primaryimage"},"image":{"@id":"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/#primaryimage"},"thumbnailUrl":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/Michael-Tatonetti.jpg","datePublished":"2024-06-19T14:36:52+00:00","dateModified":"2025-07-02T18:48:43+00:00","description":"Dr. Michael Tatonetti, CAE, CPP Founder and CEO Pricing for Associations Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing","breadcrumb":{"@id":"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/#primaryimage","url":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/Michael-Tatonetti.jpg","contentUrl":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/Michael-Tatonetti.jpg","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/mypar.org\/revup-summit\/speakers\/dr-michael-tatonetti-cae-cpp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mypar.org\/"},{"@type":"ListItem","position":2,"name":"RevUP Summit 2026","item":"https:\/\/mypar.org\/revup-summit\/"},{"@type":"ListItem","position":3,"name":"Speakers","item":"https:\/\/mypar.org\/revup-summit\/speakers\/"},{"@type":"ListItem","position":4,"name":"Dr. Michael Tatonetti, CAE, CPP"}]},{"@type":"WebSite","@id":"https:\/\/mypar.org\/#website","url":"https:\/\/mypar.org\/","name":"Professionals for Association Revenue","description":"Inspiring revenue growth for association professionals","publisher":{"@id":"https:\/\/mypar.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mypar.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mypar.org\/#organization","name":"PAR","url":"https:\/\/mypar.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mypar.org\/#\/schema\/logo\/image\/","url":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png","contentUrl":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png","width":1000,"height":697,"caption":"PAR"},"image":{"@id":"https:\/\/mypar.org\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mypar.org\/json\/wp\/v2\/pages\/13739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypar.org\/json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mypar.org\/json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mypar.org\/json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mypar.org\/json\/wp\/v2\/comments?post=13739"}],"version-history":[{"count":4,"href":"https:\/\/mypar.org\/json\/wp\/v2\/pages\/13739\/revisions"}],"predecessor-version":[{"id":16987,"href":"https:\/\/mypar.org\/json\/wp\/v2\/pages\/13739\/revisions\/16987"}],"up":[{"embeddable":true,"href":"https:\/\/mypar.org\/json\/wp\/v2\/pages\/13671"}],"wp:attachment":[{"href":"https:\/\/mypar.org\/json\/wp\/v2\/media?parent=13739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}