{"id":10233,"date":"2023-01-18T13:16:00","date_gmt":"2023-01-18T18:16:00","guid":{"rendered":"https:\/\/mypar.org\/?page_id=10233"},"modified":"2026-08-05T15:34:26","modified_gmt":"2026-08-05T19:34:26","slug":"revup-summit","status":"publish","type":"page","link":"https:\/\/mypar.org\/revup-summit\/","title":{"rendered":"RevUP Summit 2026"},"content":{"rendered":"\n\n\t<!--[rev_slider alias=\"2024-revup-1\"][\/rev_slider]-->\n<!--[rev_slider alias=\"2024-RevUP---RECAP-VID\"][\/rev_slider]-->\n\n\t\t\t<!-- START 2026 RevUP  Home REVOLUTION SLIDER 6.4.11 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_54_1_wrapper\" data-source=\"gallery\" style=\"background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_54_1\" style=\"\" data-version=\"6.4.11\">\n\t\t\t\t\t<rs-slides>\n\t\t\t\t\t\t<rs-slide data-key=\"rs-483\" data-title=\"Test revup bumper logo\" data-in=\"o:0;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/mypar.org\/wp-content\/plugins\/revslider\/public\/assets\/assets\/transparent.png\" title=\"RevUP Summit 2026\" class=\"rev-slidebg tp-rs-img\" data-no-retina>\n\t\t\t\t\t\t\t<rs-bgvideo \n\t\t\t\t\t\t\t\tdata-video=\"vc:none;w:100%;h:100%;nse:false;l:true;ptimer:false;\"\n\t\t\t\t\t\t\t\tdata-vimeoid=\"1213709281\"\n\t\t\t\t\t\t\t\tdata-vatr=\"background=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;api=1\"\n\t\t\t\t\t\t\t><\/rs-bgvideo>\n<!---->\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide data-key=\"rs-471\" data-title=\"2026 Reg\" data-duration=\"7000ms\" data-anim=\"ms:480;\" data-in=\"o:0;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"\/\/mypar.org\/wp-content\/plugins\/revslider\/public\/assets\/assets\/transparent.png\" alt=\"2026 Reg\" title=\"MGM5\" width=\"2000\" height=\"1335\" class=\"rev-slidebg tp-rs-img\" data-bg=\"c:#00090c;\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><a\n\t\t\t\t\t\t\t\tid=\"slider-54-slide-471-layer-2\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mypar.org\/revup-summit\/revup-register\/\" target=\"_self\"\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;xo:-262px;y:41px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:612px;h:329px;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"sX:0.9;sY:0.9;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"st:180;sR:180;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:6520;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:10;\"\n\t\t\t\t\t\t\t><img loading=\"lazy\" decoding=\"async\" src=\"\/\/mypar.org\/wp-content\/uploads\/sites\/3\/RevUP-2026-LogoTagline.png\" class=\"tp-rs-img\" width=\"2000\" height=\"1075\" data-no-retina> \n\t\t\t\t\t\t\t<\/a><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-54-slide-471-layer-4\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#ff3a2d\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;xo:-273px;y:407px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20;l:25;fw:700;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:620px;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"y:-50;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"st:680;sp:420;sR:680;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:5900;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:11;font-family:Poppins;\"\n\t\t\t\t\t\t\t>Gold\u2011standard ideas, disciplined strategies, and premium connections for revenue\u2011driven associations \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><a\n\t\t\t\t\t\t\t\tid=\"slider-54-slide-471-layer-5\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer rev-btn\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mypar.org\/revup-summit\/revup-register\/\" 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\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:1011px;y:310px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:217px;h:217px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"st:1200;sR:1200;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:5500;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:16;\"\n\t\t\t\t\t\t\t><img loading=\"lazy\" decoding=\"async\" src=\"\/\/mypar.org\/wp-content\/uploads\/sites\/3\/4-4.png\" class=\"tp-rs-img\" width=\"500\" height=\"500\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-54-slide-471-layer-58\" 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undefined){\n\t\t\t\t\t\t\trevslider_showDoubleJqueryError(\"rev_slider_54_1\");\n\t\t\t\t\t\t}else{\n\t\t\t\t\t\t\trevapi54.revolution({\n\t\t\t\t\t\t\t\tDPR:\"dpr\",\n\t\t\t\t\t\t\t\tsliderLayout:\"fullwidth\",\n\t\t\t\t\t\t\t\tduration:\"5500ms\",\n\t\t\t\t\t\t\t\tvisibilityLevels:\"1240,1024,768,480\",\n\t\t\t\t\t\t\t\tgridwidth:1240,\n\t\t\t\t\t\t\t\tgridheight:700,\n\t\t\t\t\t\t\t\tperspective:600,\n\t\t\t\t\t\t\t\tperspectiveType:\"global\",\n\t\t\t\t\t\t\t\teditorheight:\"700,768,960,720\",\n\t\t\t\t\t\t\t\tresponsiveLevels:\"1240,1024,768,480\",\n\t\t\t\t\t\t\t\tprogressBar:{disableProgressBar:true},\n\t\t\t\t\t\t\t\tnavigation: {\n\t\t\t\t\t\t\t\t\tonHoverStop:false\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\tfallbacks: {\n\t\t\t\t\t\t\t\t\tallowHTML5AutoPlayOnAndroid:true\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\n\t\t\t\t\t});\n\t\t\t\t\t} \/\/ End of RevInitScript\n\t\t\t\tvar once_revslider541 = false;\n\t\t\t\tif (document.readyState === \"loading\") {document.addEventListener('readystatechange',function() { if((document.readyState === \"interactive\" || document.readyState === \"complete\") && !once_revslider541 ) { once_revslider541 = true; revinit_revslider541();}});} else {once_revslider541 = true; revinit_revslider541();}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n\n<h2>\n\t\t\tRevenue Excellence for Association Teams\t<\/h2>\n\t<h3><strong>Gold\u2011standard ideas, disciplined strategies, and premium connections for revenue\u2011driven associations<\/strong><\/h3>\n\t<p>RevUP Summit is where association leaders and revenue producers do the real work of revenue excellence-designing stronger business models, deepening member relevance, and driving results that last.<\/p>\n<p>You&#8217;ll plug into a close\u2011knit revenue community, work through practical strategies you can implement immediately, and leave with renewed confidence in your association&#8217;s revenue future.<\/p>\n\t<iframe allowfullscreen allow=\"autoplay\" data-src=\"https:\/\/player.vimeo.com\/video\/1190507508?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h\"><\/iframe>\t\t\n\t\t\t\t\tPlay Video\n\t\t\t<a href=\"https:\/\/mypar.org\/revup-summit\/investing-in-revenue-success-to-advance-your-mission\/\"  target=\"_self\">\n\t\t\t\t\t\t\tWhy RevUP is a smart <br \/>investment in your people, <br \/>revenue, and mission.\n\t\t\t<\/a>\n\t\t\t<a href=\"https:\/\/mypar.org\/revup-summit\/agenda\/\"  target=\"_self\">\n\t\t\t\t\t\t\tNext\u2011generation agenda <br \/> built for association business leaders.\n\t\t\t<\/a>\n\t\t\t<a href=\"https:\/\/mypar.org\/revup-summit\/vip-experience\/\"  target=\"_self\">\n\t\t\t\t\t\t\tElite Pass upgrade <br \/>for expanded RevUP Summit <br \/>experience.\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<p><strong>NATIONAL HARBOR<\/strong><strong>November 3-5, 2026<\/strong><\/p>\t\t\n\t<p><strong>For Revenue-Driven Association Teams<\/strong><\/p>\n\t<p>RevUP 2026 is built for association executives and revenue producers who are ready to experiment, test, and build what&#8217;s next in their business model. The ideal RevUP attendee:<\/p>\n<ul>\n<li>\n<p>Is open to innovation and bold moves (and the small, scrappy wins) in packaging, pricing, and program design<\/p>\n<\/li>\n<li>\n<p>Wants concrete tools-scorecards, worksheets, competency assessments, and real-world case studies they can plug directly into their association&#8217;s revenue strategy<\/p>\n<\/li>\n<li>\n<p>Is curious about AI and agentic AI for prospecting and funnel management, whether they&#8217;re just getting started or already experimenting<\/p>\n<\/li>\n<\/ul>\n<h3>\n\t\t\tON THE MAIN STAGE\t<\/h3>\n<h2>\n\t\t\tFrom Stakes to Strength: The Membership Tipping Point\t<\/h2>\n\t<p><strong>The membership model is at a tipping point-and the next move is yours.<\/strong> Phil Putnam delivers a keynote built for association leaders ready to turn rising stakes into strategic strength. Learn how to engage today&#8217;s multigenerational workforce, future-proof your membership model, and lead with intention-not uncertainty.<\/p>\n\t<iframe allowfullscreen allow=\"autoplay\" data-src=\"https:\/\/www.youtube.com\/embed\/ySLzQhCs_SQ?feature=oembed&amp;playlist=ySLzQhCs_SQ&amp;start&amp;end&amp;wmode=opaque&amp;loop=1&amp;controls=1&amp;mute=0&amp;rel=0&amp;modestbranding=0\"><\/iframe>\t\t\n\t\t\t\t\tPlay Video\n<h2>\n\t\t\tThe Revenue Trust Gap: Why Skepticism Is Rising-and How to Fix It \t<\/h2>\n\t<p><strong>Trust isn&#8217;t gone-but it&#8217;s no longer enough. <\/strong>Henna Pryor unpacks the growing &#8220;revenue trust gap&#8221; and why strong relationships don&#8217;t always translate into renewals, revenue, or engagement. 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Truly an exceptional event.&#8221;<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/billsheehan.jpg\" alt=\"billsheehan\" \/>\n\t\t\t\t\t\t\t\t\t<h3>Bill Sheehan<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\tD2L\n\t\t\t\t\t\t<p>Attending as a team allows us to experience the sessions from different perspectives, spark fresh ideas, and return home aligned on opportunities we can put into action. <\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/leslie-katz.jpg\" alt=\"leslie-katz\" \/>\n\t\t\t\t\t\t\t\t\t<h3>Leslie Katz<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\tChief Marketing and Sales Officer<br \/>American Speech-Language-Hearing Association\n\t\t\t\t\t\t<p>&#8220;[The RevUP keynote was] one of the best sessions I&#8217;ve experienced in a long time. Superb and impactful, I&#8217;m bringing back five pages of notes.&#8221;<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/1647452183635.jpg\" alt=\"1647452183635\" \/>\n\t\t\t\t\t\t\t\t\t<h3>Anothony Simone<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<em>VP Development<\/em><br \/>Bill of Rights Institute\n\t\t\t\t\t\t<p>The thing I really have enjoyed so much about PAR is that the conversations aren&#8217;t just tied to money, it&#8217;s tied to all of the pieces that connect to money.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/Hero_Slider_Headshots_500x500_Tara.png\" alt=\"Hero_Slider_Headshots_500x500_Tara\" \/>\n\t\t\t\t\t\t\t\t\t<h3>Tara Puckey<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\tExecutive Director<br \/>Radio Television Digital News Association\n\t<!-- \/.pp-testimonials -->\n\t<p>LEAD<\/p>\n\t<p><strong>Empower your team and enhance your programs to drive sustainable revenue growth and organizational strength.<\/strong><\/p>\n\t<p>LEARN<\/p>\n\t<p><strong>Discover innovative approaches that balance mission-driven purpose with effective revenue expansion.<\/strong><\/p>\n\t<p>EARN<\/p>\n\t<p><strong>Explore actionable strategies and tactics designed to boost your association&#8217;s financial performance and resilience.<\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Revenue Excellence for Association Teams Gold\u2011standard ideas, disciplined strategies, and premium connections for revenue\u2011driven associations RevUP Summit is where association leaders and revenue producers do the real work of revenue excellence-designing stronger business models, deepening member relevance, and driving results that last. You&#8217;ll plug into a close\u2011knit revenue community, work through practical strategies you can&hellip;<\/p>\n","protected":false},"author":2,"featured_media":19424,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-10233","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RevUP Summit 2026 | 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