{"version":"1.0","provider_name":"Professionals for Association Revenue","provider_url":"https:\/\/mypar.org","title":"You Want a Culture of Revenue? It\u2019ll Cost You. | Professionals for Association Revenue","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"2a7cpRqNGt\"><a href=\"https:\/\/mypar.org\/revenue-culture-cost\/\">You Want a Culture of Revenue? It\u2019ll Cost You.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mypar.org\/revenue-culture-cost\/embed\/#?secret=2a7cpRqNGt\" width=\"600\" height=\"338\" title=\"&#8220;You Want a Culture of Revenue? It\u2019ll Cost You.&#8221; &#8212; Professionals for Association Revenue\" data-secret=\"2a7cpRqNGt\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/mypar.org\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/Shutterstock_2459447065.jpg","thumbnail_width":2000,"thumbnail_height":1200,"description":"The phrase \u201cculture of revenue\u201d is emerging within associations. Essentially, it means to develop an environment in which everyone across all departments prioritizes the impact revenue has on the association's mission. However, the question remains: Are associations ready to pay the price to turn a \"culture of revenue\" into a reality? Hear what three association and industry leaders have to say."}