{"version":"1.0","provider_name":"Professionals for Association Revenue","provider_url":"https:\/\/mypar.org","title":"Associations\u2019 Existential Crisis \u2014 and How to Fix It | Professionals for Association Revenue","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"JqkMZ3ZDF0\"><a href=\"https:\/\/mypar.org\/associations-existential-crisis-and-how-to-fix-it\/\">Associations\u2019 Existential Crisis \u2014 and How to Fix It<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/mypar.org\/associations-existential-crisis-and-how-to-fix-it\/embed\/#?secret=JqkMZ3ZDF0\" width=\"600\" height=\"338\" title=\"&#8220;Associations\u2019 Existential Crisis \u2014 and How to Fix It&#8221; &#8212; Professionals for Association Revenue\" data-secret=\"JqkMZ3ZDF0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/mypar.org\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/mypar.org\/wp-content\/uploads\/sites\/3\/PAR-2000x1200-4-shifts-article-9-1024x614.png","thumbnail_width":1024,"thumbnail_height":614,"description":"Phil Putnam says there's a real existential crisis of association membership and revenue, and we only have 9\u201312 years to change it. Hint: \u201cParticipation is no longer its own virtue, and there's no more, \u2018If we build it, they will come,'\" warns Putnam, PAR\u2019s RevUP Summit 2026 keynoter.   In this exclusive interview with PAR, the speaker, author, and cross-generational leadership expert provides exactly what you need to do if you want your association to exist past 2035."}