1.0Professionals for Association Revenuehttps://mypar.orgHuman Is the Strategy | Professionals for Association Revenuerich600338<blockquote class="wp-embedded-content" data-secret="swfjr121u9"><a href="https://mypar.org/human-is-the-strategy/">Human Is the Strategy</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://mypar.org/human-is-the-strategy/embed/#?secret=swfjr121u9" width="600" height="338" title="“Human Is the Strategy” — Professionals for Association Revenue" data-secret="swfjr121u9" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://mypar.org/wp-content/uploads/sites/3/ginger-revup-article-1024x614.png1024614Associations have never had more tools to communicate with members — or more ways to avoid actually connecting with them. As AI-generated emails, automated outreach, and digital platforms make it easier to reach people at scale, connection expert Ginger Johnson urges association leaders to resist confusing communication with connection. Technology can make organizations faster and more efficient, but it can’t listen, read body language, build trust, or make members feel that they truly belong.