Showing 21-30 of 103.

Executive Take: Bridging the Gap Between Leadership and Business Development Teams

April 3, 2023

Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month’s Executive Take, we asked four association executives:  How can associations bridge the gap between leadership and business development teams?

Why Your Association Should Normalize Getting Back in Touch

March 22, 2023

Relationships are difficult to build but easy to lose. In sales it takes hours of prospecting and multiple outreaches to connect with a new customer, but just a few months of inactivity to lose touch. That’s okay according to Relationships to Infinity author Jason Levin.

Why an Affinity Program Could Be a Win-Win-Win for Your Association

March 15, 2023

Associations are looking for new sources of non-dues revenue, members want increased value and companies are searching for meaningful partnerships. It can be challenging to find initiatives that meet each criterion, but affinity programs could be the win-win-win solution for everyone involved. In this PARtners @ Work feature, CardConnect shares the partner’s perspective on affinity programs.

Executive Take: Customer Outreach Strategy

March 6, 2023

This monthly series shares revenue strategies, perspectives and experiences from association executives and subject matter experts on a revenue topic. In PAR’s March edition, we are focusing on customer outreach. Striking the right balance of keeping in touch involves a thoughtful and customized approach to the type and frequency of communication. Learn the approach this months experts take when it comes to keeping in touch.

Why a Business Development Strategy is Vital to Association Revenue Health

March 2, 2023

Associations aren’t effectively strategizing. That is one of the key findings from the Professionals for Association Revenue (PAR) Association Business Development Landscape Survey in which 86% of respondents said their organization’s business development strategy is underperforming or non-existent. See why that’s a problem for associations working to remain relevant in a changing economic landscape.

Evolve Your Event Into a Can’t Miss Experience

February 13, 2023

Our calendars are full of events, but our minds are full of experiences. Which one is your association providing to your event attendees? Learn how to build a better event experience by providing connection opportunities, unique session styles and taking a mission-driven approach to event design.

Executive Take: How Can Associations Enhance Corporate Partnership Value?

January 30, 2023

This monthly series shares revenue strategies, perspectives and experiences from association executives on a revenue topic. In PAR’s February edition, we are focusing on corporate partnerships. More and more associations understand the value of a strategic corporate partnership program but find it challenging to secure and retain partners in a competitive field. Providing valuable access to members while still keeping your member needs top-of-mind is one way to stand out. Learn what these association executives have to share about how associations can provide corporate partners with valuable access to their member communities.

6 Mindset Shifts to Improve Your Association in 2023 {Video}

January 30, 2023

Small shifts in mindset can spark impactful change within our associations. PAR’s six GOAT Award Finalists are association professionals who are impacting their organizations in transformative ways each year. They each shared one way association professionals can shift their mindset and improve their approach in 2023.

Association Spotlight: How One Association Took an ‘If You Build It, They Will Come’ Approach to Partnerships

January 11, 2023

Learn how one association created new educational opportunities for industry partners and increased event revenue by 169%.

Executive Take: How Can Associations Increase Revenue in 2023?

January 4, 2023

Business development strategies for associations are as varied as the industries they represent. And while there is no ‘one-size-fits-all’ strategy for associations, teams can gain new insights by learning about the approach of other business development teams. That is why the Professionals for Association Revenue (PAR) is launching Executive Take, a new monthly series that shares revenue strategies, perspectives and experiences from association executives on a revenue topic.