Strategy

Showing 1-10 of 59.

3 Steps to Making and Maintaining Meaningful Conference Connections

June 29, 2022

Event sponsorship and exhibits – once the foundation of association sponsorship programs – are now the starting point for companies looking to engage with an association in year-long brand awareness and thought-leadership opportunities. Associations that provide exhibitors with a positive and valuable conference experience have the advantage when it comes to growing relationships… and revenue.

Poll: Mental Health and Your Association

June 29, 2022

The pandemic and its recovery have caused burnout, stress, and different types of anxiety among professionals in every industry. Take this one-question poll to share your association’s approach to mental health.

Why Operating Like a Business Makes Sense for Your Association’s Digital Marketing Plans

June 3, 2022

Where consumers go, marketers follow – and in 2022, both groups are increasingly spending more time and money online. The digital advertising industry grew by a record 35% last year as companies focused on reaching target audiences who are now spending on-average 7-hours a day online. This PARtners @ Work edition features Feathr to show how the digital marketing agency is helping associations think like a business in the digital space.

Poll: Creating Customer Connections that Count

June 1, 2022

As more organizations search for improved sources of revenue, including non-dues revenue, industry partner engagement is critical. Take this one-question poll to share your association’s engagement strategy.

Maximize Nondues Revenue with a Simple Approach

May 23, 2022

Developing and rethinking association offerings can be a complex process – but some associations are finding it doesn’t have to be. Here’s why a simple approach to nondues revenue could make sense for your organization.

Member Spotlight: How One Association’s Strategic Plan Erased Debt and Rejuvenated Membership

April 14, 2022

In this member spotlight, we look at the strategic steps the American Philatelic Society took to erase debt and rejuvenate membership.

Approach Your Suppliers as Collaborators and Improve Revenue

April 4, 2022

As more associations get back to a familiar business model in a post-pandemic environment, there is opportunity to change the way organizations are approaching industry suppliers. PAR Leadership Advisory Board Chair Sean Soth shares how association leadership teams can develop a flexible approach to business development to collaborate with industry suppliers.

Poll: When Finance and Sales Align

April 1, 2022

Shared organizational objectives are a critical success factor for associations. How is the relationship between your finance and business development? Take this 1-question poll to see how it compares with other industry peers.

UBIT: A Comprehensive Overview for Nonprofits

March 28, 2022

While most income of nonprofit, tax-exempt organizations is exempt from federal and state corporate income tax, certain income of nonprofits is subject to tax – Jeff Tenenbaum of Tenenbaum Law Group PLLC explains what your association needs to know about UBIT.

Why a Strategic Approach to LinkedIn Could be the Missing Link for Your Association

March 3, 2022

If there was one profile page that existed to represent all associations, LinkedIn would be a no-brainer first level connection. The shared common interests between the two – building connections, creating opportunities, and improving communities – make associations and LinkedIn a natural match. So why are some association teams still hesitant to utilize the platform that boasts over 800 million members worldwide?