Strategy
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Our Professional for Association Revenue (PAR) team keeps our mission in reach with the help of our favorite symbol: an astronaut. Find out why this image reminds us of the powerful things that can happen when mission and revenue align.
Embracing DEI goes beyond the important ethical considerations for our employees, members and greater communities. Diversity, equity and inclusion (DEI) strategies have important ethical considerations for associations while also impacting their sustainability, relevance and revenue health. Learn what four association and industry professionals said about how associations can make meaningful progress in this area.
There are three steps to association sponsorship sales: awareness, cultivation, and commitment. Find out which important step your sales team may be missing.
In-person conferences are ripe with opportunity, but can leave us feeling exhausted and overwhelmed. Consider these 5 steps before attending your next event.
Associations have powerful stories that can connect with audiences. Expert storyteller Park Howell explains why selling with story can elevate your association above the competition.
PAR announces agenda for the RevUP Summit, the leading association conference dedicated to improving association business.
Virtual interactions are part of our everyday lives, but in-person events still hold great value for our associations as long as we think critically about their value. That is the topic of this month’s edition of Executive Take.
The professional negotiations that revenue producers undertake can determine the success of organizations. While negotiating is often viewed as a skill that a person either has or doesn’t, it can be practiced for optimal success. PAR workshop presenter Susan Borke tells us how.
When content, marketing and sales teams work together a powerful association ecosystem takes shape. But often these three groups operate with a siloed and disparate approach instead of a strategic one. We interviewed Marlene Hendrickson, incoming AM&P Network president and the Senior Director of Publishing and Marketing for the American Staffing Association, for a publisher’s perspective on a content driven sales strategy.
The association sales process presents unique and complex challenges. How can association sales leaders help their teams navigate the nuances of their organization’s structure and focus instead on building and maintaining relationships? That is the topic of this month’s edition of “Executive Take.”