Strategy

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The New Race for Relevance: 5 Radical Changes for Associations

July 9, 2021

Mary Byers, CAE, CSP and Harrison Coerver are the authors of Race for Relevance, 5 Radical Changes for Associations. Based on more than 60 years combined experience working with more than 1,500 organizations and updated for the 10th anniversary, the authors examine the realities of today’s marketplace—including the impact of the COVID pandemic—and what it will take for associations to prosper tomorrow. In this article, they present five areas where the association model is ripe for change.

3 Questions: How COVID Has Shifted the Sponsorship Paradigm

June 21, 2021

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how COVID has shifted the sponsorship paradigm with the Co-Conveners…

Revenue Renegades: Top Takeaways From Client Concerns: Closing the Gap on Event Performance

June 11, 2021

Top Takeaways from Client Concerns: Closing the Gap on Event Performance. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about the return of in-person events. Participants discussed common concerns heard from clients, how to handle risk mitigation, and how to overcome certain event objections.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Revenue Renegades: Top Takeaways From What Your Sales Manager Wants to Know

May 27, 2021

Top Takeaways from What Your Sales Manager Wants to Know: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about the relationship a sales team has with their manager and what specific key points the sales manager wants to hear from their team on a regular basis. Participants discussed sales goals, measurements and more to conclude PAR’s May theme of great sales teams.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Members on the Move: How Association Members Benefit from Becoming Modern Learners

May 21, 2021

As associations look for new ways to educate and inform members, one answer is in the palm of their hands: Mobile learning. It’s a growing industry that’s expected to reach $78.5 billion by 2025 as corporations, educational institutions and associations work to better meet customer, student and member needs wherever they are — and that is increasingly in front of their smartphones.

Revenue Renegades: Top Takeaways From Leveraging Creative Conflict

May 14, 2021

Top Takeaways from Leveraging Creative Conflict: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about leveraging both internal and external conflict to continue PAR’s May theme of great sales teams. Participants discussed how team conflict can be productive, or limiting and how it’s important to understand common tension.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Revenue Renegades: Top Takeaways From Sales Team Design: How Organizations Manage Sales

May 6, 2021

Top Takeaways from Sales Team Design: How Organizations Manage Sales: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about the way the sales teams in their organization are managed and structured. Participants discussed the three most common sales team structures and the benefits and drawbacks of each. In the month of May, PAR is focused on great sales teams and the concept of “everyone is in sales” and how it directly affects association revenue.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Revenue Renegades: Top Takeaways From How to Frame Value in Customer Conversations

April 29, 2021

Top Takeaways from How to Frame Customer Value in Client Conversations: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about framing value in client communications. Participants discussed how having an agenda is one of the most important ways to ensure your association’s value shines through with each interaction. PAR members have been sharing ideas and chatting about value proposition in the month of April.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

The Value of a Strong Value Proposition: OnPAR-Ep8 Pt. 2

April 27, 2021

April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on “The Impact of Value Proposition” and featured CAE professional Sylvia Gonner of TheCultureWiz.com. As part of the webcast, PAR featured two associations that have used at least one of Sylvia’s six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance & Financial Advisors.

Poll: Client Communication Methods in 2021

April 27, 2021

A recent PAR peer meet-up explored client communication in the pandemic, offering many balanced channels and ideas on social, meetings, and other association tent poles throughout the year. Which method has been best for connecting with your clients?