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Mary Byers, CAE, CSP and Harrison Coerver are the authors of Race for Relevance, 5 Radical Changes for Associations. Based on more than 60 years combined experience working with more than 1,500 organizations and updated for the 10th anniversary, the authors examine the realities of today’s marketplace—including the impact of the COVID pandemic—and what it will take for associations to prosper tomorrow. In this article, they present five areas where the association model is ripe for change.
In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how COVID has shifted the sponsorship paradigm with the Co-Conveners…
As associations look for new ways to educate and inform members, one answer is in the palm of their hands: Mobile learning. It’s a growing industry that’s expected to reach $78.5 billion by 2025 as corporations, educational institutions and associations work to better meet customer, student and member needs wherever they are — and that is increasingly in front of their smartphones.
April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on “The Impact of Value Proposition” and featured CAE professional Sylvia Gonner of TheCultureWiz.com. As part of the webcast, PAR featured two associations that have used at least one of Sylvia’s six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance & Financial Advisors.
A recent PAR peer meet-up explored client communication in the pandemic, offering many balanced channels and ideas on social, meetings, and other association tent poles throughout the year. Which method has been best for connecting with your clients?