CRM & Technology

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PARtners @ Work: Learner Mobile

July 27, 2021

We think PAR’s association partners do some pretty great work! In our “PARtners at Work” series, we highlight the different ways they are impacting our association communities. This week, we’re profiling Learner Mobile, a mobile…

Members on the Move: How Association Members Benefit from Becoming Modern Learners

May 21, 2021

As associations look for new ways to educate and inform members, one answer is in the palm of their hands: Mobile learning. It’s a growing industry that’s expected to reach $78.5 billion by 2025 as corporations, educational institutions and associations work to better meet customer, student and member needs wherever they are — and that is increasingly in front of their smartphones.

How to Prioritize Your Association’s Tech Decisions

October 26, 2020

We know we need technology to grow our association communities, but at times we struggle to know which solutions are the right (and more importantly, the wrong) ones for us.
Rick Borry is the Chief Architect of Webvent, a webcast management and hosting company, and provides insight into how associations should prioritize their unique tech decisions.

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Experience vs. Innovation: How to Balance an Experienced Sales Team with Newer Sales Platforms

October 15, 2020

A seasoned and experienced sales team knows the importance of relationship-building and when to listen to what a client wants. But what happens when what the client wants is a new-fangled digital offer that a sales team has never experienced or doesn’t fully understand?

This is MEMBER ONLY Content

Need help getting access?‬ | 410.429.0720‬

Jump Into Video: How to Plan and Execute Video Marketing

October 9, 2020

You’ve decided to incorporate video into your association’s marketing plan. It’s a smart move — in 2020, video is the most commonly used format in content marketing, overtaking blogs and infographics. And with in-person events going by the wayside indefinitely, video allows associations to connect to their members in more personal ways.

PARtners @ Work: Webvent

September 21, 2020

Sponsored webcasts are one way to increase nondues revenue, even while so many association products and programs are on the decline. Webvent, a webcast management system, reports that sponsored webcasts are up 20% from last year for their clients. Additionally, Webvent clients have seen anywhere from a 26% to 150% increase in attendance per webcast in 2020.

Managing Your Relationship with Your CRM

September 14, 2020

Customer relationship management (CRM) software is the hottest and fastest growing software on the market. By 2025, it’s expected to reach over $80 billion dollars in revenue. But bring up the term “CRM” to your colleagues and you will likely invoke a smile or a squirm — and often both.