Making Networking an Art Not an Accident

March 5, 2024

Networking can unlock new opportunities in both revenue generation and professional growth. But the thought of networking often evokes negative feelings and a reluctancy to begin. In this article, Vern Schellenger of Contacts Count explains how a simple mindset shift can change both your approach to networking and the subsequent results.

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RevOps: An Organizational Framework to Maximize Non-Dues Revenue Results

February 26, 2024

Understanding the importance of revenue across all departments in your association is an important first step. But, having a clear strategy for how to effectively prioritize revenue helps transform the ‘why’ into the ‘how.’ One effective strategy for your association could be Revenue Operations (RevOps). In this article, Carrie McIntryre of Navigate explains RevOps and why it might be the solution your association needs to streamline processes, breakdown silos and drive sustainable revenue growth.

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From Peaks to Valleys: Mastering Non-Dues Revenue with Strategic Leadership

February 20, 2024

Developing a thriving non-dues revenue program isn’t just about the right ideas; it hinges on effective leadership and streamlined internal processes. Learn how findings from PAR’s Non-Dues Revenue Performance Report support the need for data based decision-making, internal collaboration and active leadership to a successful non-dues strategy.

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Executive Take: Memorable Professional Advice

January 2, 2024

As a new year begins, find out what this group of association professionals say is the best advice they’ve received during their professional career.

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Boost Engagement and Non-Dues Revenue with Cohort Learning

November 3, 2023

The evolution of online learning has transformed the educational landscape, expanding opportunities for both associations and learners. But this increased accessibility also introduces new challenges for associations’ non-dues revenue portfolios. Could cohort learning be the answer for your association?

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Executive Take: Big Ideas for Membership

October 24, 2023

In PAR’s 2023 Business Development Landscape Report, 87% of respondents said membership was the “highest priority for revenue.” Find out what this group of association professionals say associations should consider for membership in 2024 and beyond.

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The Member Benefit Your Association Might Be Undervaluing

October 9, 2023

New data shows there is one area that is growing increasingly important to members, but is undervalued by associations.

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Is it Time to Say Goodbye to Your Association Program?

September 27, 2023

Every association program follows a natural lifecycle. They grow, mature, and yes, eventually decline. For associations, the critical question is what to do with those programs in decline. When do you opt for updates and when do you bid it farewell?

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Mission Possible: How Associations Can Achieve Their Own Moon Landing Moment

September 6, 2023

Our Professional for Association Revenue (PAR) team keeps our mission in reach with the help of our favorite symbol: an astronaut. Find out why this image reminds us of the powerful things that can happen when mission and revenue align.

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The Important Sales Step Your Sponsorship Team May be Missing

August 16, 2023

There are three steps to association sponsorship sales: awareness, cultivation, and commitment. Find out which important step your sales team may be missing.

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3 Questions: How COVID Has Shifted the Sponsorship Paradigm

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about…

Revenue Renegades: Top Takeaways From Six Figure Engagement: Associations Share Their Approach

Top Takeaways from Six Figure Engagement: Associations Share Their Approach. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about how to engage with our biggest clients. Participants reviewed a checklist for big client engagement, and discussed how to keep partners involved year-round.

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Revenue Renegades: Top Takeaways From What Your Sales Manager Wants to Know

Top Takeaways from What Your Sales Manager Wants to Know: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about the relationship a sales team has with their manager and what specific key points the sales manager wants to hear from their team on a regular basis. Participants discussed sales goals, measurements and more to conclude PAR’s May theme of great sales teams.

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Characteristics of High Performing Sales Teams: OnPAR-Ep9

Despite the changes and challenges to our associations, high performing sales teams are able to find ways to continue to work towards revenue health. Watch this week’s OnPAR Video Short as Author Mary Byers, CAE shares her insight into how great sales teams worked to maintain stability in a time of uncertainty during the previous year.

Revenue Renegades: Top Takeaways From Leveraging Creative Conflict

Top Takeaways from Leveraging Creative Conflict: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about leveraging both internal and external conflict to continue PAR’s May theme of great sales teams. Participants discussed how team conflict can be productive, or limiting and how it’s important to understand common tension.

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Association Leadership Tips the Scales for Sales

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Revenue Renegades: Top Takeaways From Sales Team Design: How Organizations Manage Sales

Top Takeaways from Sales Team Design: How Organizations Manage Sales: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about the way the sales teams in their organization are managed and structured. Participants discussed the three most common sales team structures and the benefits and drawbacks of each. In the month of May, PAR is focused on great sales teams and the concept of “everyone is in sales” and how it directly affects association revenue.

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Revenue Renegades: Top Takeaways From How to Frame Value in Customer Conversations

Top Takeaways from How to Frame Customer Value in Client Conversations: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about framing value in client communications. Participants discussed how having an agenda is one of the most important ways to ensure your association’s value shines through with each interaction. PAR members have been sharing ideas and chatting about value proposition in the month of April.

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Poll: Client Communication Methods in 2021

A recent PAR peer meet-up explored client communication in the pandemic, offering many balanced channels and ideas on social, meetings, and other association tent poles throughout the year. Which method has been best for connecting with your clients?

Revenue Renegades: Top Takeaways From Client Communication: Tech, Tactics and Texting

Top Takeaways from Client Communication: Tech, Tactics and Texting: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about client communication. Participants shared ideas, thoughts and perspectives on all things tech, communication tactics, and even texting as a business development professional. As part of PAR’s April Value Proposition Month, the Revenue Renegades were able to tie in the importance of communicating the association’s value with each outreach, no matter the method or platform.

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Revenue Renegades: Top Takeaways From Building Customer Value

Top Takeaways from Building Customer Value: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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Revenue Renegades: Top Takeaways From Sales Calls With Purpose

Top Takeaways from Sales Calls With Purpose: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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Top Sales Skill in 2021: OnPAR-Ep6

Ready to gain a variety of new ideas for your team in less than 3 minutes? Watch top association executives from our PAR Leadership Advisory Board answer the question, “What sales skill is most important for client communication in 2021?”

Revenue Renegades: Top Takeaways From Market Questions that Create Results

Top Takeaways from Market Questions that Create Results: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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3 Steps to Train Future Producers in the Now: OnPAR-Ep5

Just as professional sports teams develop future standouts, it’s important for our associations to invest in our future producers right now. Keith Daw of McDonell Consulting Group shares 3 ways your organization can confidently develop your producers of tomorrow, today.

Revenue Renegades: 5 Takeaways From Sales Materials that Matter

5 Takeaways from Sales Materials that Matter: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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People Focused Follow-Ups: OnPAR-Ep4

It’s easy to feel disconnected from colleagues and partners during this time of virtual communication and events. That’s why we’re addressing the value of people focused follow-ups in this latest OnPAR video short.

Connecting with Business Partners During COVID-19: OnPAR-Ep3

Connecting with business partners has been challenging during COVID-19. Tune into this ‘OnPAR Video Short’ to learn one simple way you and your sales team can start meaningful dialogue that will lead to better partnerships.

PARtners @ Work: Hi-Fidelity Group

Hi-Fidelity is a full-service program development, business development, marketing, technology and publishing company and the focus of this edition of “PARtners at Work.”

3 Steps to Meaningful Conversation: OnPAR-Ep2

Time is valuable to you and your clients. Follow these three steps to make your sales conversations meaningful and purposeful.